Marketing

The Business Calendar for the Des Moines Metro

Better listen up, lots of business networking and educational events scheduled for this week and here is Laura Kinnard to share with us her top picks from #DMBizEvents! Grab your calendar!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Lucas Freed Says This Changes the World!

Get ready, this is some super-cool stuff. Our guest is Lucas Freed who, by day, works for Wells Fargo and during the rest of the time is a champion of a new way of connecting businesses with consumers. A special event is happening that we've got to share.  It just may..."Change the World".Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Free? - It Hurts Your Brand

Over the years I've learned a major lesson in working for "free". While I don't mind offering some help to non-profits here is what "doing stuff for free" does to your brand. Am I wrong?  Let me know. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Recruiting and Retaining with Chris Stonick

We've got a very low unemployment rate. How do you go about finding high quality employees with your existing budget?  Chris Stonick has been helping HR professionals and businesses do just hat for decades. It's called recruiting passive job seekers. Folks who are already employed but YOUR offer is way too good to pass up. Listen in and win by not only doing superior recruitment but also retention of the people you already have.  Solid!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Social Media Anger - A Marketing Tip

While social media is a fantastic method of communication and marketing there is a dark side that, when entered can shatter reputations and brands.  Here is a true story that happened to us and there is a lesson here for your business and how to react to social media issues and brand assassination. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

We Get Our Ah Ha Moment on with Mutual of Omaha

We heard they were going to be in Des Moines so we reached out to the folks from the Ah Ha Moment a program by Mutual of Omaha and we got to talk with Marina Carlisle one of the tour producers. What a fun conversation and a neat marketing story.  And, if you "want in" we give you the way to get there! Enjoy!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Iowa Daily Democrat - Communication in a New Way

Several months ago former State Senator Jack Hatch, along with several other investors, created the Iowa Daily Democrat.  We were interested in the rational and the business model behind such a communication so we asked Jack and writer Rick Smith from Urbandale to share with us the reason the online publications exists.  We also took some time to talk about the Supreme Court and the Affordable Care Act.  Listen in...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Business Calendar for the Des Moines Metro

She's back!  Each Monday Laura Kinnard brings with her the #DMBizEvents Calendar. From networking to learning there is always something going on in the Des Moines Metro for...business. You can follow along on Twitter and even add your own business centric events. Just check the Hashtag: #DMBizEvents.  Here's Laura:Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Emotional Advertising in the B to B World - Does It Work?

While I was in Davenport, Iowa for the Iowa Association of Business & Industry Conference I presented "Five in 24 - Five Things a Business Can Do in 24 Hours to Refresh their Brand Message and Sell More...Stuff".One of the "Five Things" deals with how good creative works and that creative that carries an emotional appeal work better than the cold hard facts.Have a listen...and we'd be interested in your take. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Hashies with Caroline Jones

The Hashies are coming!  The Hashies are coming!  OK...so what are the #Hashies?  It's a way the Social Media Club of Des Moines can lift up and celebrate social media campaigns that work for business and non-profit. Caroline Jones the SMCDSM president came by to talk about the organization as well as what the Hashies are and how you can apply.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.