Insight On Business the News Hour
Episodes
Saturday Nov 14, 2015
A Marketing Tip for Business...Your Business?
Saturday Nov 14, 2015
Saturday Nov 14, 2015
Here's a Marketing Tip we did last week during the broadcast. No matter what business you have you can do more business by enlisting the help of Brand Warriors. You, in your business can do better than the malls and the big box department stores if you work at cultivating...Brand Warriors. How do you do that? Here's that retail/business marketing tip with a hat tip to Von Maur: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Tuesday Nov 10, 2015
Real Time Conversation with Social Media...Coming Back?
Tuesday Nov 10, 2015
Tuesday Nov 10, 2015
We held Laura Kinnard over for a discussion about "real-time communication" with social media. The theory is that social media tools became popular when people used them to communicate rather than simply "push" products and services. Laura believes the trend is starting to turn and that people are becoming more aware that we need to get back to communication over marketing.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Monday Nov 09, 2015
Networking Tips from Laura!
Monday Nov 09, 2015
Monday Nov 09, 2015
Each Monday afternoon Laura Kinnard joins us for a conversation about networking for business. Places you can go to learn and grow your business through networking. You can find many opportunities on Twitter by following #DMBizEvents. Here's Laura! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Thursday Nov 05, 2015
Let's Brand Your Business for...Sales with Chuck Mefford
Thursday Nov 05, 2015
Thursday Nov 05, 2015
Our guest is a returning visitor to the Business News Hour is Chuck Mefford from Brands Formation. Author, marketer and branding expert was in Des Moines this week helping business owners better understand the science of branding/marketing. Our conversation and our toothpaste test! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Friday Oct 30, 2015
The Sign Business with Steve Smith of Fastsigns
Friday Oct 30, 2015
Friday Oct 30, 2015
There have been lots of changes in the way business uses signage. We asked Steve Smith the owner of Fastsigns in Clive, Iowa to visit with us about the trends in signage today and how his business has grown over the past twelve years. Some interesting insights for your business. Have a listen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Saturday Oct 24, 2015
Let's Start a Media Company...For Real!
Saturday Oct 24, 2015
Saturday Oct 24, 2015
Recently we ran across a piece that is so timely we gotta share. This is part of what I'll do for the Midwest Social Media Marketing Summit in Mason City this weekend. We're going to start a Media Company! No, really! Our media company will have a newspaper, a wire service, offer live TV reports, a television station, a radio station, we'll have a photo service, a connection point for events and a place to find talent for our new company. And the cost for us to build all of this out? Just about...zero. Have a listen.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Wednesday Oct 21, 2015
The Midwest Marketing Seminar with Deb Brown
Wednesday Oct 21, 2015
Wednesday Oct 21, 2015
This weekend, in Mason City, Iowa over a dozen marketing experts will offer a full day of insight and training regarding business and social media marketing. Deb Brown, the Executive Director of the Webster City Chamber, is the coordinator of the event. Learn what will be discussed and how you can still register to attend. It's all at NIACC in Mason City. Here is our conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Wednesday Sep 30, 2015
Print, Sales and the Iowa Living Magazine Business
Wednesday Sep 30, 2015
Wednesday Sep 30, 2015
So, if print is dead...how come Iowa Living Magazines continue to grow into more Iowa communities? We talk with Jolene Goodman the director of sales at Iowa Living about that, sales professionals, the art of selling and the value statement print can bring when it is...local. Here is that conversation. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Saturday Sep 19, 2015
Restaurants Need Help - We'll Start with Branding
Saturday Sep 19, 2015
Saturday Sep 19, 2015
It's a huge problem for the restaurant industry...no help. No chefs, cooks, servers, dishwashers...no help. The reasons are many but chief among them is the "brand" associated with food service. In Europe food service workers are admired...in the U.S. they are often looked down upon. The restaurant industry needs to build a better brand. Some thoughts...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Friday Sep 18, 2015
Branding - What Business Needs to Know
Friday Sep 18, 2015
Friday Sep 18, 2015
One of the goals of the Business News Hour is to offer business owners/managers and boards information on how they can boost their success. In this segment we visit with our friend Brooke Benschoter of The Consultancy a public relations and branding firm here in the Des Moines Metro. What is it that businesses can learn and then do to increase acceptance? Have a listen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.