Marketing

Designing Marketing Messages and Tools That Work

There is a science behind what makes advertising and marketing messages work. That is the concept behind iTracking Research of Cedar Falls, Iowa. We asked Mike Whitson to tell us about the behavioral science that goes into learning what consumers react to and what motivates them to take action. From print to website creation to video what your eye sees dictates how you react. This interview was done during the American Marketing Association - Iowa Chapter Experience Event held in the Des Moines Metro.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The AMA-Iowa Experience with Ellen Held

We sat down with Ellen Held from the American Marketing Association - Iowa Chapter and talked about the biggest marketing experience that comes to Des Moines on Friday 5 February. While it may be too late to register we talk about what AMA-Iowa offers businesses and how they might get more involved. Meet Ellen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Business, Networking and Your Business Story with Laura

We're with our regular contributor, Laura Kinnard as we chat about some business networking events in the Des Moines Metro. We also take a side trip down the path of getting your business story to consumers and to the media.  What is your plan for getting...found?  We offer some tips. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Networking and Chamber Picks with Laura

Each Monday our friend Laura Kinnard comes by the studio to share her top picks for marketing and #networking events.  And, this week we start to look at some public chamber events in the Metro.. Find out more on Twitter #DMBizEventsInsight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us onTwitter @IoB_NewsHour and, for more, here is our Facebook Page.

Your Business and Its Website with Justin Rogers

Our guest is Justin Rogers from HTML Marketing a build and design firm for business websites. In addition to bringing solid advice and knowledge for your business website Justin and his Bride also do photography. We talked about both and offer you some tips regarding your existing website. Have a listen and then consider how your site works...or doesn't.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Iowa Caucus, Websites and Social Media

On the first Friday of the month (outside of holidays) the Central Iowa Bloggers meet at a Panera Bread location in West Des Moines to chat about marketing, advertising, television, movies and pop culture. Hey's it's a Friday! This month we visit with regular attendee Greg Hauenstein about...what his name means, what does "caucus" mean and more. Enjoy! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Allegra Marketing with Amy Eaton

Our guest is Amy Eaton Jaeger who is the Chief Experience Director for Allegra Marketing - Print - Mail and we chat a bit about advertising/marketing and the 12 non-profits the company is helping with $10,000 worth of assistance. Good stuff when a couple of marketing people get together. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Central Iowa Bloggers Round Table

Each month on the first Friday morning the Central Iowa Bloggers meet at Panera Bread on University in West Des Moines. Why? Just to share conversation about marketing, advertising, social media, technology and more. We took our microphone along and this is what we got...sort of a Seinfeld Episode of creative conversation. Here is Cinnamon Rost, Greg Hauenstein, Laura Kinnard and Justin Brady with the CIB Round Table.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

What is Quester? This Will Blow you Away...

Join our conversation about learning what consumers think about the product or services they use. Our guest is Tim Hoskins the president of Quester. Learn how they have used technology to shorten the process to learn what we think about the products and services we are being sold. Great stuff.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Networking and Social Media for Business with Laura

It's a very short business week but still there are some networking events in the Des Moines Metro for business. In addition we chat a bit about how retail can better use social media including Twitter Hashtags during Black Friday and beyond. Here's Laura Kinnard with more: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.