Marketing

Iowa Wild Hockey - The Business with Todd Frederickson

Since 2013 when he was named President of the Iowa Wild Todd Frederickson has been busy in creating solid relationships between business and hockey. Here we talk about the sport, the thrill of winning, the players, the adjustments the front office has made regarding business sponsors and more. It's a wide ranging interview about the business of creating a successful experience for not only the fans but also the many business sponsors that generate the revenue necessary to maintain AHL Hockey in Iowa.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Business and Public Relations

Think of the thousands of dollars spent on marketing a brand and how fragile it becomes once the business has lost control of the message. Our guest is Brooke Benschoter a public relations expert. We talk about the importance of finding your "story" and then getting that story told. It's something that most people can't do and it's best if it is left in the hands of an expert. Spend some time and learn what positive PR can do for you.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

We Talk Small Business Marketing and Small Business Saturday

It's Small Business Saturday on 26 November. Last week I wrote this post about six tips for small business retail to capture a bigger share of retail dollars. Today Laura Kinnard and I talk about each of the six items and we get her experienced take on what your small business can do to amplify your message and steal more from Big Box. Enjoy.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Business Networking and Facebook for Business

Each Monday Laura Kinnard joins us to offer up her top picks regarding networking functions in the Greater Des Moines Metro. Places to do and places to learn. In addition we always talk about social media for business and offer some thoughts that should help businesses better understand and use various social media tools. Here is our conversation:
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Media Advice for Non-Profits with Bob Leonard

Every non-profit group has a great story but far too often they can't get the media coverage to tell it. Meet Dr. Bob Leonard a media savvy educator who has a passion for non-profits. He has written a book "Sticky & Easy PR - How to Market Your Non-Profit to the News Media". Here we talk about some of the tips he share with non-profit boards and workers on how to get more exposure for their mission.
 Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  

Minimum Wage, Restaurant Wages and Tipping

When the task force looking into the minimum wage adjustments for Polk County made their recommendation to the Board of Supervisors one of those task force members was Jessica Dunker the President and CEO of the organization. Here we talk about the new wage rate, tipping and how lower food costs are impacting restaurants.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  

Advertising/Marketing with Chuck Mefford

Next week Chuck Mefford and his program Brands Formation will be back in Des Moines. The half-day seminar, sponsored by the Des Moines Radio Group, offers small businesses answers to their advertising and marketing issues. What is best about this program is nobody from the Des Moines Radio Group will attempt to sell you anything...but the information and real-world examples are amazing.  The event is November 1st. Here is a sample of what you'll hear from Chuck...
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  

Knowing The Future - Meet iEmergent

Trends...they are critical to understand and if you can spot them before your competition your business has a distinct advantage. In the world of banking there now is, if you will, a crystal ball that helps financial institutions plan on where to spend resources from marketing to opening up a new branch. Meet Bernard and Laird Nossuli the people behind the technology of iEmergent. We think you'll find their story interesting. Our thanks to Mike Colwell of SquareOneDSM for the introduction.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Public Relations & Marketing with The Adelman Dean Group

There are many factors that go into creating a successful brand and then maintaining that position in the eye of the consumer. Here Liz Adelman and Genevieve Dean of the newly formed AdelmanDean Group share with us their experience and some tips for successful marketing and public relations.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Business Networking and Social Media for Business

If it's Monday it's time for Laura Kinnard to share with us some great business networking opportunities and offer up a social media tip for business. Today everything from AMA-Iowa to the changes with Twitter media links. And, remember, on Twitter, you can post your own event by using the hashtag #DMBizEvents. 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.