Marketing

Marketing for Business - A Case Study

Each week we offer up Marketing for Business a conversation about best practices, ideas and suggestions to boost the marketing efforts for business owners, managers and staff. Here Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications welcome Darson Grantham the owner of a business called The Mosquito Eliminators joins us in studio. Darson hasn't tried any digital marketing but does lots of door-to-door. We tackle digital and video and and traditional marketing and more...have a listen. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

A YouTube Conversation with Tero International

In this segment we visit with Kyle Plummer the Marketing Director at Tero International about video and a focus on YouTube. How the company has used the platform to reach, not only, current clients but also individuals who may know nothing about Tero. Here he talks about tips and ideas that has helped the company reach and interact with more people. And, it starts with a plan. Here is a link to their YouTube Channel. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Social Media for Business and Networking with Laura Kinnard

Each week Laura Kinnard who authors DMBizMixer joins us in studio to chat about networking events in the Metro along with some thoughts about social media for business. We start out talking about the recent AMA-Iowa Experience event from last week, common threads and then move into some events happening in the Metro. Enjoy! Oh, and want to get your business networking event included? Easy, use Twitter and #DMBizEvents and you're in. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Take Time to Get Your Content Right with Kasey Riley

Meet Kasey Riley educator turned library marketer turned Chief Marketing Officer at The Fat Plant Society of Kansas City. Kasey was one of the presenters at the Iowa-AMA Experience where she spoke about the importance of carving out time to write...clearly, with meaning and with passion. Content it matters if it is...good. You can connect with Kasey on Twitter @KaseyLaineRiley. Meet Kasey!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Communication - Written and Verbal with Nick Westergaard

One of the speakers at the AMA-Iowa Experience was friend of the broadcast Nick Westergaard from Brand Driven Digital. He was there to present on communication skills both written and verbal. We talked about that and his new book. Meet Nick....
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Brand Loyalty is Dead with Mary Ann O'Brien

Once again the Business News Hour took part in the American Marketing Association - Iowa Chapter Experience where over 120 business owners, marketers, agency types came together for a full day of learning. Topics ranged from content to branding to communication and more. Here we sit down with Mary Ann Riley from OBI Creative based in Omaha to talk about her keynote address, "Brand Loyalty is...Dead". Some great thoughts here...enjoy! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Hyper Local Events

Each Tuesday Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing and Communications talk...marketing. What's hot, what isn't and what needs work. Today we visit with Kaythryn Dickel from Midwestix who joins us to talk about her business, some frustrations and how the world of Facebook is changing...and often not for the better. It's all marketing and it's all business. Listen in!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Networking Events with Laura Kinnard

Each week Laura Kinnard from DMBizMixer joins us for a conversation about networking events in the Greater Des Moines Metro. From small networking opportunities to large event and some education about marketing thrown in...she's got a list. Here's Laura! And, if you want to list yours, easy, #DMBizEvents on Twitter. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Hobby Lobby - A Missed Opportunity

The markets were closed today in honor of President's Day so...here is a Marketing Tip. It all has to do with The Hobby Lobby Challenge and a missed opportunity the craft centric chain of stores who, at some point, might want to engage a younger demographic for survival. How can you use this idea for your retail center? Some thoughts.... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

American Marketing Association - Iowa Experience

On Friday the 23rd of February the American Marketing Association - Iowa Chapter will present the 5th Annual AMA-Iowa Experience - Navigating the Changing Marketing Landscape a full day of learning designed for businesses and marketing professionals. And, no, you do not have to be a member to attend. Here Christy Gooding, AMA-Iowa President and Senior Manager of Corporate Communications for GuideOne Insurance talks about the program, what you will learn, who is presenting and how to register. Once again, you do not have to be a member of AMA-Iowa to attend...see you in West Des Moines on Friday!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.