Marketing

Talking Iowa Mixology Championships

Cocktail creation is serious stuff...here we learn more about the 2017 Iowa Mixology Championship happening in Des Moines on Thursday 7 September at Vivians, downtown. Our guest is Stacy Kluesner from the Iowa Restaurant Association and we talk about the judging and the public event that starts at 6:00PM the same day. For more, and to get your tickets, here is that link. Oh...and we're doing a bunch of restaurant name-dropping in this segment...know anybody?
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Ever Changing Job Market, Business and Technology with Brian Waller

Everything is changing and at a rapid pace. Here we explore how technology has invaded every aspect of our lives and our businesses. How that change has altered how we market, advertise and learn. Brian Waller is the President of the Technology Association of Iowa and we talk about all of those issues and the lead role Iowa has in the world of transformational technology. Truly interesting radio. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Small Business Marketing Help with Deidre DeJear

She came to Des Moines on a mission of learning, got a degree from Drake and a job from Bankers Trust. Then Deidre DeJear doubled down on a mission to help small businesses who otherwise could not afford marketing efforts...use her company DeJear Corporation (Contact Info) to get a boost understanding finances, marketing, logos and more. She then partnered with the United Way of Central Iowa to help struggling new businesses get paid for attending her workshops. It's worth a listen and a connection! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Small business and Social Media

There are reasons many small to mid-size businesses don't engage with social media...they don't understand how it works, why it words and don't want to spend the time learning on their own. Enter Home Grown Social Media with Patrick Palmer and Sara Broers. Here Patrick and Sara explain their program for small businesses and why they are taking their talents on the road in a series of workshops for Northern Iowa in Mason City and online. Facebook, Twitter, Business Blogging, Instagram and so much more...listen in.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Social Media and Business with Tero International

Often business owners/managers fail to see the value in an aggressive social media campaign. We understand. It's tough to make time to plan your social media strategy and then execute. However, those business professionals that fail to utilize social media to boost their brand do so at their own peril. Here we talk about the work Tero International is doing and in particular their weekly live YouTube broadcast that focuses on the book, "Your Invisible Toolbox - The Technological Ups and Interpersonal Downs of the Millennial Generation". With us is Ro Crosbie and Kyle Plummer who tell us the how, why and connection points they have discovered over the 23 broadcasts they have done so far this year.   
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Radio Stories with Jeff Stein

Perhaps the best dressed man in all of radio our guest is Jeff Stein the News and Program Director for KXEL-AM Radio in Waterloo, Iowa and the Executive Director of the Iowa Broadcast News Association. Jeff was in town for the Iowa Broadcasters Association (IBA) annual meeting. Here we talk about corporate radio, why local radio wins, offer up some congratulations to IBA award winners and...well, just talk about the back-story of why radio remains a dominant force in the face of so many other choices.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Perhaps the Most Mature 20 Year Old Business Person We've Met

We're often confronted by young people who may have no idea who they are and what they wish to become. Then there is the exact opposite. Meet McKenna Haase who not only goes to Drake University but also races sprint cars...professionally. We talk about her TWO businesses, how she got started and where she wants to go. And, while you're listening remember she is twenty years old...stunning!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.   

Investment Grade Religious Art with Peter Children

Meet Peter Children of Mason City, Iowa. Peter has been an entrepreneur for decades and for the past 60 years his focus has been on art. Specifically collectible religious art that, in limited edition, builds amazing value. Peter works with many non-profit organizations to help them better understand how high quality art can build a more loyal donor base. Oh...did we mention he is 83 and works his business every day? 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

We WANT To Hear from YOU!

We don't ask for much. Every day we write the business news of the nation and region and provide long-form business interviews with established firms to startups. It's what we do. Today however, if you live or work in a 50 mile radius of Des Moines, we'd ask you to take a few minutes and fill our this survey from the Greater Des Moines Partnership. The survey period ends at 5pm on 1 June and what you say matters. Learn why this is important during this conversation with Mary Bontrager from the Partnership...and then, take the survey! Thanks! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Social Media for Business with Kyle Plummer

We talk with Kyle Plummer from the client services and marketing team of Tero International about social media for business. What must a business consider before getting involved in social media? What can be the expected results and how does Tero use several social media channels to add value to business? We asked and Kyle had answers...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.