Marketing

Business Networking and More with Laura Kinnard

Each Week Laura Kinnard from DMBizMixer comes by the studio to share with you some top networking events in the DSM Metro this week and into the future. Grab that calendar and get out there. And...if you would like to have your business networking or educational event included head to Twitter and #DMBizEvents
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Media Attention and Facebook

Each week Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk "Marketing for Business". It's our way of sharing tips for helping your business grow and get noticed. Why? Because it's what we do in our "real" lives. In this episode we talk about how so many business people fail to understand the value of sharing their stories...more than once. Then launch into a conversation about Facebook and the fury some people are having over personal information. Remember...Facebook is not...free.  Listen in! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Business Secret: "Create a positive experience at every level."

On this broadcast we have had any number of stories about creating a positive customer experience so great that consumers become infatuated with your product or service. Sounds good...but how do you go about making it real? Recently we were invited to attend a special event at Bike World of West Des Moines and sat for a few moments with Forrest Ridgway who has been in this business for four decades. His business continues to expand at a rapid rate, now numbering three locations in the Des Moines Metro, and outpacing many similar facilities across the nation. How does he do it? We also visited with Ben Gonnerman a manufacturers representative who works for a number of companies. We asked about Pearl Izumi and Shimano and the R&D that goes into taking products to market. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Maine Street Studio - Creativity Unleashed

When we first visited Maine Street Studio we were so taken by the light and the size of the space. Those of you who shoot video or stills get it. Meet Fritz Nordengren the proprietor of Maine Street Studio located in a very cool, historical building. A photographer and self described "story teller" Fritz has this amazing rental studio that allows agencies, photographers, video professionals to come and use on an hourly basis or longer. Shoot food to fashion and more. We were so impressed...have a listen to his story. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Iowa Business Journals with Jolene Goodman

Who says "print is dead"? Each month we take a look at the Iowa Business Journals with Jolene Goodman from Big Green Umbrella Media. In this months edition the feature is on succession planning for business. We also talk about small to mid-size businesses and the fact that Jolene is seeking a sales professional. Yep, print is growing when it is targeted... Here is our conversation:
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

From Infatuated Customers to Using LinkedIn for Marketing - Phil & Michael "Marketing for Business"

Each week we give business a shot in their marketing arm with Marketing for Business a conversation between Phil K. James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Here we start off with a bit about consumers and creating a culture Gabor George Burt calls "infatuating" and then move into tips on using LinkedIn to boost sales and marketing. We move pretty fast...here you go! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Keeping Your Customers Continually Infatuated - Gabor George Burt

Early this month Gabor George Burt, author and lecturer was in the Des Moines Metro to speak at CIWeek 2018. Gabor born in Budapest and educated in the United States and France came to speak on creating an experience that will keep consumers continually infatuated with your brand and…how they will turn that infatuation into becoming your brand warrior.
Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as being a leading expert on Blue Ocean Strategy. His book, Slingshot is about how you can re imagine your business and your life and re connect with your natural creativity to achieve success….  Here is our conversation.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Employee Branding, Events and More

Each week we do a special segment "Marketing for Business" where Phil K. James and Michael Libbie offer up marketing ideas and tips to help your business break out and excell. Here we talk about Experience Retail, giving employees the ability to help build your brand, the human interaction of social media, how to create an event that gets traction and attendance. Here from Good Milkshake Digital and Insight Advertising, Marketing, and Communications is "Marketing for Business". 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.
 

Marketing for Business - Getting Noticed Above the Noise

There is so much "noise" out there that businesses are finding it more difficult to get noticed among consumers. With Facebook changing their methods and new platforms coming online at a rapid clip it's no wonder business owners wonder if it's all worth it. Here, in our regular feature "Marketing for Business", Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications looks at several ways to get noticed and been seen as a leader in your community. First we offer up a challenge and an idea that you can steal and then we get into the power of Instagram for business. Again, steal our ideas and run with them...that's why we do this segment. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Networking in The Des Moines Metro with Laura Kinnard

Each Monday afternoon Laura Kinnard the founder of DMBizMixer comes by the studio to chat about, what she thinks, are great networking and learning opportunities. From business startups to finance to education there is always something going on. And, on Twitter you can post your event using #DMBizEvents.  Here's Laura! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.