Marketing

The Iowa Business Journals Back-Story

In our advertising agency we've always been a fan of directed media. You know...targeting your message to the people who will buy your product or service. That's also why we're a fan of the Iowa Business Journals published by Big Green Umbrella Media. Here we chat with Jolene Goodman about the genesis of the product, who it serves and what it does for business. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business News Headlines 24 April 2018

Some of the business news stories you may have seeen...or missed. What happened today on Wall Street and why. Wells Fargo was in Des Moines today for their annual shareholders meeting and the CEO got a raise...oh and some strong words from some who attended. Apple has a problem with the iPhone 10....sales. Listen in...and then check out our interview sections today. Good stuff from Tero International and Marketing for Business Episode 13 with Domestica. Now...go! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 13 with Domestica

Each week I team up with Phil K. James from Good Milkshake Digital to talk with business owners or marketers about...marketing. What works, what needs work? Here we visit with Chrissy Jensen the owner and founder of Domestica about her 600,000 Pintrest followers...yes, you read that right! What she has found that works in maketing, what she says about traditional marketing channels and we offer her some ideas on how to better tell her story. If you like learning about marketing trends and succesions...come along and have some fun! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 12 with Tony Lemmo

Each week we bring you "Marketing for Business" this week Phil K. James (and we find out what the "K" stands for) from Good Milkshake Digital sit down with Tony Lemmo from Aposto and Gusto Pizza Co. We talk about the very beginning, how to better tell stories, what stories might impact consumers and...a touching conversation about his Mother. Perhaps in this conversation you'll find something that you can use in your business. Go... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business News Highlights from 13 April 2018

The Friday Edition of the Business News Hour. What happens if you are a bank and you charge more in interest…and you pay less in taxes?  Two words: BIG PROFITS…  Pension funds and tax cutting…what’s happening? The Trump Brand fizzles... There is an article out there that suggests the hole left by Toys R Us going out of business could be filled by an interesting existing business…  How is your life?  You can get a check up on that this weekend in DSM.  The Technology Association of Iowa held awards last night…we’ll share…Guests today include…Cindy Axne who is in a primary race to face off against Rep. David Young (R-IA) in Iowa’s third congressional district and Jeff Pitts from Citiview joins us…for a look at Stuff to DO in the Metro. That and more...today! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Out to Lunch with April Samp - Part Two

In Part Two of The Business News Hour – Out to Lunch…we talk more about employment in the tv news business, ratings and research…credibility in the news room and being one of just a few female TV news directors in the Midwest….We’re Out to Lunch at Table 128 Bistro..with April Samp from We Are Iowa TV 5 WOI, Des Moines. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Building a Better Block with Jason Roberts

How we move from place to place and how we use existing structures to build community is what Better Block is all about. Recently Jason Roberts the founder of The Better Block was in Iowa where he presented ideas that can help re-shape rural and urban communities into destinations. This is truly good stuff...and well worth your time. Meet Jason Roberts! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 11 with Josh Fleming of Bank Iowa

Each week we get our "marketing on" with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications and we talk marketing. This week our guest is an old friend of ours Josh Fleming who is the Vice President of Marketing at Bank Iowa. Now, that we are not constrained by time limits we can have some real fun offering up some thoughts and ideas about what works...and what may need work.  Let's get into it!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

IOB Out to Lunch with Callista Gould - Part One

It's something brand new...Insight on Business Out To Lunch is talking business over...lunch. Here we launch our first episode with writer/speaker Callista Gould from the Culture and Manners Institute. Her new book, "The Exceptional Professional - What You Need to Know to Grow Your Career" is packed with useful information and stories that are designed to help you and your career. Listen in as we talk about going out to lunch, the business dinner, proper dress and more. IOB Out to Lunch was hosted by Table 128 Bistro in the Des Moines Metro.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business of the Pet Food Industry with Country Vet Naturals

We were able to track down Gary Kubicek the Sales and Marketing Manager for Country Vet Naturals a division of Country Vet Pet Foods for a conversation about what goes into creating a high quality pet food. Who do pet food companies listen to? How do they create the various formulas? How long is it from conception to putting product on the shelves? We asked those questions and more. Gary Kubicek on our Newsmaker Line....
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.