Marketing

BluJaket - Targeted Special Offers for Retail, Restaurants and Special Events

You might say that Michael Lawrence the Founder/CEO of BluJaket is pumped. You might...and if you did you would be right! We went "Out to Lunch" with Michael to learn more about his mobile app, BluJaket. What is it? You know how you've got a drawer with coupons, rubber bands and other "stuff". It's where coupons go to die. How about an app that targets your current and future customers with an offer when they are in your area? Retail, Restaurants, Special Events....click through and learn more about BluJaket and what it can do for your business...and yeah...Michael is pumped. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 20 August 2018

You're just a click away from these business news stories from today:
Health Care Disruption from Walmart and Amazon;
Bank Tellers, Raises and Automation;
Wait! What? Tesla is a financial risk to suppliers;
Old music is still...music and CBS needs to pay up;
It is called Computer Science is Elementary new to Iowa.
Those stories and our guest in the first segment is Lindsey Starrett, CPA from T.L. Baker of Grinnell. We're talking about the upcoming Iowa Small Business Summit and then Laura Kinnard from DMBizMixer on business education and networking.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Iowa Small Business Summit with Lindsey Starrett

You're invited to attend the Iowa Small Business Summit on September 6th in Grinnell, Iowa. Meet one of the people behind the event and learn what you'll learn to help make your small business the best it can be. From marketing to advertising and social media to accounting issues. Learn more from Lindsey Starrett, CPA just a click away. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Big Green Umbrella Media with Jolene Goodman

Media people talking about the media. In this case it's Jolene Goodman talking about Big Green Umbrella Media the company behind Cityview Magazine, The Iowa Living Magazines and the Iowa Business Journals. Inside we talk about niche publications, advertising/marketing costs, how Best Of from Cityview is such a big deal for so many companies and what it means to have a verified audit of circulation. Click through it's important information for anybody wishing to connect with core customers. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 14 August 2018

it's the business news headlines for Tuesday the 14th of August...thanks for clicking in. It was back to Turkey today as the Lira gained and investors shrugged off the larger issue...debt and inflation. Today we're broadcasting from Websiter City, Iowa and inTandem Workspace a cool co-working facility that has been open for the past five years.  Thank you for letting us crash. Also today we'll talk about Tinder, the middle class and check out the markets. Then, we go Out to Lunch with Deb Brown and talk about Rural that Works. Stay with us...we've got something new headed your way. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines - 9 August 2018

It's the business news on YOUR time. Today...what the heck is happening to Crocks? Also, Campbells Soup is in the news some...want it sold. Amazon about to further disrupt...health care. Remember that Tweet from Tuesday from Elon Musk that drove up Tesla stock by 11%. Uhm....we've got an update. Those stories and more along with the markets are just a click away. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 24 - Internal Marketing Issues

You can call it internal marketing or branding or just plain marketing. Here in Episode 24 of Marketing for Business Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk about steps you can take for your company to really start to focus on what your customers want. What they do not want is more noise...which is largely what many businesses offer. Take some time to listen to this two-part piece...we think you'll learn much. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 24 - Part Two

Here, in Part Two of Marketing for Business - Episode 24 Phil and Michael share some step by step thoughts and actions to help you better identify what your customer really, really wants/needs and then how you can parrot that back to them in a way that makes your company more...human. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 7 August 2018

So much going on with Tesla today it was hard to keep up. We've got a couple of stories. Why are fewer Americans buying houses? We've got ten reasons. No, make that eleven. The U.S. is about to slap China...again. Another social media mess as Snapchat actually loses users last quarter and lost a bunch of money. Even with all of that Wall Street had a pretty good day and we'll deliver the numbers. Click through for an interesting day of business news... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

From Our Way-Back Machine - The Business of a Public Library

We were looking around today at some of our more interesting conversations and found this from February of last year.  We're asking questions about the business of a public library and with us is Urbandale, Iowa is library director Julie Wells and the communitty outreach coordinator Laura Sauser. When we first aired this is was cold and blowing snow...remember that?  Have a listen to "The Business of a Public Library"...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.