Marketing Tips

The Importance of Telling Your Community Story with Alan Kemp

There is a good chance that you don't know much about the community you live in. Sure you know about the stores and the streets but what about city government? Here Alan Kemp the Executive Director of the Iowa League of Cities talks about the importance of each city to make sure they tell their story. The project is called Simplicity: Your City Simplified. From water to streets to how the government works to other infrastructure projects your city has so much to share and here Alan talks about cities creating those nuggets and making sure they get the word out to the citizens. That story and a look ahead to the League's Annual Event this year in Cedar Rapids. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 5 July 2023

Welcome back to those of you who celebrated the Canada Day weekend as well as the Independence Day weekend in the U.S. We hope your holiday was safe and meaningful. Today, along with the business news headlines you'll hear from a master photographer Brent Isenberger about changes in his business, why it's critical to hire great "product shooters" for advertising and branding and a strange issue he's been seeing when it comes to new people in his industry. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
New Data from Nielsen on "How America Listens";
Fed minutes reveal additional rate hikes;
Everyday Americans are no longer giving to charity and why;
The feud between Meta and Canada gets hotter;
New laws targeting foreign ownership of farmland;
Jet Blue not going to challenge a recent ruling;
The Wall Street Report;
Meta about to launch a Twitter rival? Yep...
Those stories plus you'll meet professional photographer and videographer Brent Isenberger as he talks about the many changes in his industry and a disturbing trend he's seen among new people in his business. To listen to that segment click right here.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Oh The Changes in Photography with Brent Isenberger

Back in the day photographers like Brent Isenberger had to use film for their shoots. That meant taking lots of photos hoping that one or two might make it to print. Here Brent talks about the photography industry, the changes in the business and how important it is that businesses who want to showcase their products hire an experienced "product shooter". He also lifts up a disturbing trend among some startup shooters. You can learn more about Brent and his work here at his website.  In the meantime, here's Brent:
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines & More 27 March 2023

Welcome to the Monday Edition of the Business News Headlines!  We're grateful that you're spending some time with us.  Coming up today we kick things off with a tipping story and how you are spending more in more places in more ways.  Also, make sure you click ahead and give a listen to our conversation about advertising and marketing with  Jeff Pfeifer of TractorHouse.com. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
Tipping or having you pay worker wages;
The settlement comes to $240,000 and why;
Disney begins laying off workers...how many?
The economics of...Food Stamps or SNAP funds;
This recreation vehicle maker just bought a battery plant;
Farmers to get more federal assistance;
The Wall Street Report;
Got a "side hustle"?  Nearly half of you do.
For the interview you'll meet Jeff Pfeifer of TractorHouse.com.  We hooked up during a recent trip to Nashville for the National Tractor Parts Dealer Association and talked advertising, marketing, niche publications, media choices, website and more.  No matter what industry you are in this is a conversation that should interest you.  To listen click this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Advertising & Marketing with Jeff Pfeifer of TractorHouse

Advertising and marketing products and services can be a nightmare. So many avenues and so little resources. Here, during the NTPDA Annual Conference and Trade Show, we sat down to talk about those topics, the use of print and digital media with Jeff Pfeifer of TractorHouse.com.  TractorHouse, a division of Sandhills Global Media has been coming to these annual events for years and not only does the Lincoln, NE based company produce products that put buyers and sellers together they also create and host many of the websites currently in use by members of this association. Click the player to listen to a wide-ranging conversation about several of the ways you can take your product or service to the consumer who is motivated to buy.  This conversation originally aired on News/Talk 1540 KXEL based in Waterloo, Iowa.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines & More 22 February 2023

Welcome back to the business news headlines for Wednesday the 22nd day of February where here in Central Iowa we seem to be escaping the winter weather that is hammering folks to the north.  Stay safe as this huge storm rolls across the nation. Interesting fact:  Temperatures are between zero and one-hundred degrees.  In the news today...some housing help to locking up retail merchandise.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:   
Help from the Biden Administration for homebuyers;
Well, now...about that train derailment in Ohio;
NPR announces a shortfall in revenue;
And the network will cut 10% of it's workforce;
The Central Bank announced a new rate increase;
Locking up retail merchandise creates a new issue;
The Wall Street Report;
Restaurant "subscriptions" good or...not so much?
For the interview you'll meet creator Trevonte Diggs who has quite the story from basketball to video production for a CBS affiliate to video production at Tero International and his own company.  He offers some thoughts and some tips for any business.  To listen, click right here! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Meet Creator Trevonte Diggs from Tero International

There are amazing people all around us and today you're about to meet yet another. This is Trevonte Diggs the video producer at Tero International. A college basketball standout Trevonte was all set to play ball in Europe when the pandemic struck. Change of course had him doing work for a CBS affiliate and then on to Tero.  Trevonte is also an entrepreneur who creates videos for non-profits and businesses. Have a  peek at his, stunning, site, Innovative Consulting. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Jeff Stein of News/Talk 1540 KXEL on Broadcasting, The Spoken Word and Birthdays

Each Sunday it's Insight on Business the News Hour, Week in Review that airs on News Talk 1540 KXEL based in Waterloo, Iowa.  Recently we were asked to join that staff for an 80th Birthday Party for the station.  It was a great adventure being able to mingle with the many listeners who joined us for the afternoon. We went along with Ken Chester from Roadworthy Drive, and had a great time in an open mic conversation with fans of the station.  Here is a conversation with News Director Jeff Stein about the impact of radio, the spoken word, the future of news and a bit about the birthday.  Enjoy...we sure did! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Business News Headlines 22 July 2022

Once again, the worry is in when it comes to social media and advertising revenue.  It’s the business news headlines for Friday the 22nd day of July…thanks for being with us. Before we get into the news a note about recessions and advertising/marketing. Advertisers who cut back on their ad spends during tough economic times lose market share while those who continue gain. So, you want proof?  Here's an article we wrote several years ago that speaks that that very issue. One other thing: Remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today:
Recession scares advertisers and social media;
"Nobody want to work anymore!" The myth;
Cannabis news from the U.S.;
Cannabis news from Canada;
Struggling to pay bills? You are not alone;
The Wall Street Report;
Love or Money?  Love, it seems loses out.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Pedaling for Profit - Meet Ben Snyder of Pedal Power

Over the years we've interviewed lots and lots of entrepreneurs to established business people but this is the first time we've focused on a business consultant who has created a bicycle taxi service called Pedal Power. What is so stunning about Ben Snyder is how involved he is in, well, everything.  Marketing, selling, hiring, promoting other businesses, fixing his equipment, finding new equipment to add to his bikes.  And, you can hear the excitememt in his voice. Ben is working EntreFest 2022 when we caught up with him on the Ped Mall in Iowa City. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.