Marketing Tips

Economic Development and Jobs and Brian Schweitzer 19 Dec 2013

Several days ago journalist Steven Rosenfeld authored an article that referenced the millions and millions of dollars being spent by states to lure already successful businesses to their borders and then come out with a net of nearly zero jobs.  We asked him to look at Iowa and invited the Iowa Economic Development Authority and Tim Whipple to help explain the process here.  An interesting interview and discussion.Then former Montana governor Brian Schweitzer was in town and we sat down with him to talk about taxes, running government like a small business and his thoughts about the minimum wage discussion.Insight on Business the News Hour is heard live Monday - Friday between 5PM and 6PM on 1350-KRNT, Des Moines.  We monitor Twitter @IoB_NewsHour and for photos, etc. here is our Facebook Page.  Thanks for listening!

Timothy Johnson Everything from Project Management to Death & Dying

We make welcome Timothy Johnson to the News Hour. Timothy is a project management professional.  Sounds sexy right?  Well, if you want to get things done and done well, you might want to pay attention.  We also talk about his association with Steve Farber.  Then we really switch gears and visit about his work on his new book about...death and dying. It's a wide ranging interview with a very smart guy.  Enjoy.Then in the second half-hour I share with you "Seven Things Closely Held Companies Need to Do to Make it Through the Holiday".  The original work is from Gene Marks. We found it funny as well as spot on.  We wrap up this broadcast with News Your Company Can Use and talk about radio advertising.  What works, what doesn't and the three things you need to do to make sure your campaign is successful.Insight on Business the News Hour with Michael Libbie is the only local, live, hour-long business broadcast in the region. Heard live each day, Monday - Friday from 5pm to 6pm on 1350-KRNT, the News Hour informs, entertains and celebrates the world of business and economic development.  Join us.

Drew McLellan and Marketing then Polk Co. Mock Caucus Events

In the first half hour we’ll visit with our friend Drew McLellan from McLellan
Marketing.  Drew has helped hundreds of
companies find their voice, improve their overall brand and sell more…stuff.  We’ll talk about that and more.  Then, next half hour, we welcome Tamyra
Harrison from the Polk County Democrats and Ryan Keller from the Polk County
GOP.  No, we’re not arguing politics…but
we are talking about the student caucus held last week and the educational
impact the students experienced by being part of the process.  Insight on Business the News Hour with Michael Libbie is heard live Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Here is our Facebook Page for photos and video and we monitor Twiter @IoB_NewsHour before, during and after each broadcast.

Mike Wagner from the White Rabbit Group on Branding

Mike Wagner is the founder of The White Rabbit Group.  The White Rabbit Group is
an organization that get’s businesses “un-stuck” and moving forward through  public speaking, facilitating leadership
retreats, assisting with reorganization and change management, reviewing/
refining/creating business processes, and leading training sessions on
branding, sales, innovation, accountability, customer service, leadership,
Internet strategy.  That’s a long
list..and we talk about many of those issues….plus.  Mike Wagner today in the Iob Studios.We close out the week with a marketing tip about your print advertising and the use of color.  News you can use.We're local and live each day Monday - Friday on 1350-KRNT, Des Moines.  We monitor Twitter @IoB_NewsHour before, during and after each broadcast and if you want to see the back-story of what goes on with photos and videos here is our Facebook Page.  Thanks for coming by!

Chris Coleman Seeking Good Iowa Businesses and A Marketing Tip from Insight

Insight on Business the News Hour with Michael Libbie is live and local each day Monday - Friday at 5PM on 1350-KRNT, Des Moines.  But, we know you can't always listen in on "our time" so we create a podcast with our interviews and marketing tips for business.Today we visit with Chris Coleman from the Iowa Better Business Bureau who talks about what his agency does for consumers and for business.  In addition, they are seeking high quality businesses that can be nominated for their annual award program.  Then I offer up a Marketing tip from our advertising agency about the value of creativity.  Did you know studies have indicated creative advertising is eleven times more effective than...well...we talk about it.If you want to join us in the daily conversation we monitor Twitter @IoB_NewsHour before, during and after the broadcast and/or for photos and videos you can visit our Facebook Page.  Thanks for listening!