Marketing Tips

From the Battlefield to Aspire with Sonya Brekke

She's been in business for less than a year.  We "found" Sonya Brekke in her clothing store, Aspire, early this summer and learned about her passion to do for others.  With no retail experience Sonya started her business and added "cause marketing".  We think it's an amazing story and one you should hear. Enjoy.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Successful Blogging Tips for Business

Here Monica and Michael offer up a quick couple of thoughts about the Downtown Farmer's Market and then swing into some tips for your business and building it by business blogging. Go ahead, spend a few minutes with us. Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Got Two Minutes? Stunned - A Marketing Tip for Business

Along with doing Insight on Business the News Hour we also have a "day job" of working at a full-service advertising agency, Insight Advertising, Marketing & Communications.  Several times each week we offer up our insight (see what we did there?) to help business better market themselves.  Here is an example that looks at how many local product/services searches are done by consumers and what happens if your website won't...work.  Have a listen!Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

A Social Media Marketing Tip

When not doing The News Hour our business is that of an advertising agency. Insight Advertising, Marketing & Communications is the fuel that powers Insight on Business. We help our clients sell more of their products/services through thoughtful campaigns using all sorts of media.  It is what we do for a living.  So, when we offer up a marketing tip we're not pulling it out of our hat...this is our craft.  Here Michael offers up some thoughts on the just released survey on The Social Media Habit. Who is using what and why you need to consider social media for your business...but make sure it's the right tool or tools.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Think Like Ronald McDonald?

Each week we bring our business listeners a marketing tip or two.  The goal is to help business become better at what they do. This time we teach Four Lessons from McDonald's.  Why is it that single store sales outpace closest rival Burger King by over one million dollars?  Four tips...for your business:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

Digital Video a Marketing Tip

We not only do Insight on Business the News Hour we also have an advertising agency, Insight Advertising, Marketing & Communications.  Part of the News Hour is dedicated to offering up marketing tips for business.  In this broadcast we take a lesson from MillerCoors about digital video and what your business can do to make it happen and what the impact can mean for...sales and exposure.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Josh Fleming & Angela Ten-Clay on AMA-Iowa - 14 Jan 2014

Angela Ten-Clay and Josh Fleming from the American Marketing Association - Iowa came by to visit about a host of items including the upcoming event AMA-Iowa Experience happening on January 31. We also visited about content marketing, education and offered up some tips on getting noticed outside of "the noise". Insight on Business the News Hour with Michael Libbie airs each day, Monday - Friday on 1350-KRNT, Des Moines and we monitor @IoB_NewsHour before during and after each broadcast.  For photos and more here is our Facebook Page.Thanks for listening! 

Jonathan Narcisse & Some News You Can Use 01/06/2014

While we don't do politics on The News Hour we do invite news-makers to our studio if and when they may have an impact on business here in Iowa.  Jonathan Narcisse is considering a run for the nomination to represent the Iowa Democratic Party in the 2014 Governors Race.  We sat down with Jonathan to talk about his business ideas and what he things Iowa might do better.  As always, hold on...Then we ask if Super Bowl Ads...work...and give you some of the latest data about these $4 million dollar thirty-second ads and consumers.  We take what the study found and give you some News You Can Use for your business advertising and marketing efforts.Insight on Business the News Hour with Michael Libbie is a production of our advertising agency Insight Advertising, Marketing & Communications and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  We monitor Twitter @IoB_NewsHour before during and after each broadcast and if you want to check out our Facebook Page...for some back-story looks...here you go.Thanks for reading and for listening!

Gene Meyer and the Capital Crossroads Project

In this broadcast day from our partner 1350-KRNT we welcomed Gene Meyer the president of the Greater Des Moines Partnership to reflect a bit on the accomplishments of the past year as well as look ahead at the Capital Crossroads Project that moves Des Moines into the future. In addition to our time with Gene we present to marketing ideas.  The first from our old friend Mike Sansone on So-LO-Mo...what is it and why should you pay attention?  Listen up.  And another bit of news you can use...what women want when it comes to marketing and advertising...as well as what drives them crazy.  Who wins...who doesn't.  Shocking numbers and examples.Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications.  You can join us on Twitter @IoB_NewsHour and/or on our Facebook Page for the photos, videos and back-story of the News Hour.Thanks for listening!

Kristal Chapman from Catchwind on Mobile Marketing and are Banner Ads Effective?

Today on the News Hour we share our studios with Kristal Chapman from Catchwind a mobile marketing company based in Des Moines.  What is mobile marketing, what can you do with it and what might it do to help you increase loyalty and build sales?  We talked about that and more.Then in the second half hour some news your business can use from our advertising agency.  What is the value of banner ads?  Do people click on them?  Do they work?  We share our professional experience and give you our insight.Insight on Business the News Hour is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  We monitor Twitter @IoB_NewsHour before, during and after each broadcast and if you would like to check our Facebook Page with images and videos...here you go.Thanks for listening to the only local, live, hour-long business broadcast in the region!