Marketing Tips

Ini Augustine on Technology, Business and Social Media

Last night Ini Augustine received an award for being a pioneer in business from the Technology Association of Iowa. Today, we had her in our studio to talk about not only the award but also the power of understanding social media for business. Here is that conversation for the SocialWise Media Group founder and owner:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Social Media and Employees/Employer with Laura Kinnard

Our friend Laura Kinnard loves the impact social media can have when it comes to business.  That's why, when we read a piece by our friend Brian Solis about employee engagement and employers being "socially engaged" we asked Laura to join us for that discussion. In addition some thoughts on social media for business and linking Facebook to your Twitter Feed. Good stuff!Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing - Learn, Link, Lead with Angela TenClay

We love the energy Angela TenClay from the American Marketing Association - Iowa Chapter brings to the interview. Here we talk about business and marketing. Who markets and how business people can learn more while linking up with knowledgeable people.  Two events coming up that you should be interested in attending. Here is that conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Radio Advertising with Mary Sayre

We were grateful that our scheduled guest is just fine but in the closing moments of the day, because of business, he couldn't make the trip across town. So we went hunting for a "replacement guest" and found Mary Sayre a veteran radio marketing professional, and the liaison between our advertising agency and the Des Moines Radio Group.  Mary came in and we talked radio, being "sold out" during the "political season", rankings and radio sales in general. Some valuable tips here about...radio: Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Business and Websites What You Need to Know

If your business is saddled with an older website chances are you are missing out on a high percentage of traffic.  Why?  Because today nearly 50% of all web searches are done on mobile units and that is a game changer.  Jordan Engbers is the creative design director at DWebware based in Urbandale.  We talked about the world of design and build and why responsive design is so critical for business. Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

This Technology is Killing Your Business - Marketing Tip

For some reason so many businesses think their time is much more important than their customers. Enter the automated telephone answering system which is really a system to help business ignore consumers.  Two tips that will turn your business around in just weeks.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Business Marketing Tip - Social Media Who's In?

Each month we offer up some marketing tips for your business. Today we looked at a recent social media survey that tells us a bunch about which social media channels are growing, who is using them and what that might mean for your business.  Here you go!Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

7 Tips to Improve Trade Show ROI

Just the other day a business owner was sharing the high cost of doing trade shows and questioned his return on investment.  Had he been listening to the News Hour he may have seen a big difference. From our advertising agency, "Seven Tips to Improve your Trade Show ROI". Here you go: Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Media and Controlling your Business Message

This may sound harsh however, broadcast media simply does not have the time to help you message your business. So, if you are writing press releases and calling for coverage the chances that you'll actually get it done are very slim.  And, if you do get it done is it the message you really wanted to send.  Their is a way for you to control your business message and do it well.  Here's that tip:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Drew McLellan on Marketing, Business and Results

So, when we get a chance to have Drew McLellan in studio for an extended interview about marketing and business...we take it.  Drew, from the McLellan Marketing Group visited with us about advertising, marketing, ROI, personal branding, metrics and more.  Solid conversation about marketing and advertising from one of the best in the business. Promise...Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.