Marketing Tips

Branding - What Business Needs to Know

One of the goals of the Business News Hour is to offer business owners/managers and boards information on how they can boost their success. In this segment we visit with our friend Brooke Benschoter of The Consultancy a public relations and branding firm here in the Des Moines Metro. What is it that businesses can learn and then do to increase acceptance?  Have a listen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Emotional Advertising in the B to B World - Does It Work?

While I was in Davenport, Iowa for the Iowa Association of Business & Industry Conference I presented "Five in 24 - Five Things a Business Can Do in 24 Hours to Refresh their Brand Message and Sell More...Stuff".One of the "Five Things" deals with how good creative works and that creative that carries an emotional appeal work better than the cold hard facts.Have a listen...and we'd be interested in your take. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Going Digital - Marketing a New Way

She's sort of "family". Trista Hageman is the Digital Marketing Director for the Des Moines Radio Group. What does that mean?  Hold on because we cover lots of ground in a very short period of time.  What is digital, how is it different than traditional advertising, how can you market (electronically) within a "digital fence" and what the heck does that mean anyway? Have a listen...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Marketing Thoughts with Russ Klein

While the name Russ Klein may not be familiar we'll bet you've heard of Gatorade, McDonalds, Maytag, United Airlines.  For over 25 years Russ Klein has been involved in value creation and brand turnarounds with some of the biggest names in the nation. Today Russ is the CEO of the American Marketing Association.  We caught up with him at an AMA-Iowa event to ask him about marketing and advertising.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Courting Millennials - A Retail Mistake?

Everywhere we turn we see retailers attempting to court Millennials. It's "All Millennials All The Time". Might retailers be making a big mistake?  Here's a quick story about a recent study from Forrester Research that suggests retail might want to switch their focus and why: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Successful Marketing and Branding with Chuck Mefford

When we started the Business News Hour we did so to give voice to business and to offer businesses, large and small, ideas on how they might rise to the top. This week Chuck Mefford from the author of Brand Formations is in town helping business owners build a better, more remarkable and sustainable brand.  Brands that people know and trust. We caught up with this Dallas based marketer and asked some questions about how business can do a better job at getting known.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing Tip: How To Build A Brand Message

Every so often we move from the business news of the day into a marketing tip for your business. It's what we do when we're not in studio delivering the news and business interviews.  Here's something that is going on, here in the Des Moines Metro on March 3rd.  If you have anything to do with marketing/advertising a business (product or service) I'd invite you to listen to why you should attend the event with Chuck Mefford.  Go!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Branding With Social Media - It's Not Just 8 - 5 Weekdays

Our advertising agency helps our clients sell more of their goods and services using a mixture of traditional media and social media. One of the things we've noticed is how few brands market their business where their consumers might be.  Our concern is that many "Social Media Ninjas" may not have a handle on your audience. Why?  Have a listen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

AMA Iowa Experience with Angela Ten Clay

AMA Iowa held a day long event about how to better engage consumers in the business brand.  Loads of information for members and non-members alike. Over 125 people attended and we caught up with Angela Ten Clay the president of AMA-Iowa.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

Raising the Bar - Maybe it's "Un-Marketing"?

Confused a bit about how to connect, really connect, to your target market?  We get it and so too does the American Marketing Association - Iowa Chapter. Our friend Mark True paid us a visit to chat about a day-long marketing conference being held at Drake University in February. This is for members and non-members and the information you'll receive...worth the effort!  Here is our conversation:Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.