Marketing Tips

Networking and a Social Media Tip for your Business

She's back...and each Monday Laura Kinnard joins us to share her top networking opportunities that are available here in the Des Moines Metro and we end up with a quick Social Media Tip...for business. This time we talk about content...what to share. You can follow along and post your event using the hastag: #DMBizEvents
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

From Networking to Facebook for Business Here's Laura

Each Monday Laura Kinnard comes by to offer up some networking opportunities in the Greater Des Moines Metro and she'll talk a bit about some changes your business should know about when it comes to Facebook use. Here's Laura! 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

A Marketing Tip - Your Business Facebook Page - Gaining Action

Last week we shared with you the difference between "Reach and Action". Today we offer up Five Tips for your Business Facebook Page that will drive activity and create action. Ready?
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The American Marketing Association - Iowa and Breakfast!

Each month the American Marketing Association - Iowa Chapter has a meeting and this month it's time for breakfast. With us in studio is the AMA-Iowa Co-Vice President of Programing, Sarah Barthole.  We talk about what members can expect, what marketing trends are exciting, how email may still be an effective way to reach consumers and the upcoming program. Listen in! 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Does Your Business "Think Digital"?

Grateful that Justin Wise from Think Digital carved out some time to be with us to talk about social media and business. What are the best practices? Where should you start? What are the pitfalls of Social Media and what is the right social media tool?  Asked and answered here: 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

AMA Iowa and the NOVA Awards With Mark Nickel

We love it when we get another marketing person in studio. Today it's a return visit of our friend Mark Nickel from Struxture Architects of Waterloo in to chat about the American Marketing Association - Iowa Chapter about the NOVA Awards. We talk about architecture trends, marketing and of course...NOVA. Here is that conversation:  
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Word of Mouth and Your Business Brand

During the American Marketing Association - Iowa Chapter event last week we sat down with Ryan Hanser from Hanser and Associates a public relations firm to talk about word of mouth marketing. What is it, how do you make it happen and who controls your brand?  Those questions and more along with answers from Ryan.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Social Media and Networking with Laura Kinnard

If it's Monday that means it's time for Laura Kinnard with her listing of business networking and social media adventures in the Des Moines Metro. This week it's everything from a Million Cups to an all day social media workshop. Grab your calendar...here's Laura!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Designing Marketing Messages and Tools That Work

There is a science behind what makes advertising and marketing messages work. That is the concept behind iTracking Research of Cedar Falls, Iowa. We asked Mike Whitson to tell us about the behavioral science that goes into learning what consumers react to and what motivates them to take action. From print to website creation to video what your eye sees dictates how you react. This interview was done during the American Marketing Association - Iowa Chapter Experience Event held in the Des Moines Metro.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The AMA-Iowa Experience with Ellen Held

We sat down with Ellen Held from the American Marketing Association - Iowa Chapter and talked about the biggest marketing experience that comes to Des Moines on Friday 5 February. While it may be too late to register we talk about what AMA-Iowa offers businesses and how they might get more involved. Meet Ellen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.