Marketing Tips

The AMA-Iowa Experience

We're talking marketing with Joey Taylor-Moon of the American Marketing Association-Iowa Chapter or AMA-Iowa. More directly we had a discussion about the AMA-Experience which takes place on Friday 10 February. Members and non-members are encourage to attend and learn from some of the best about effective marketing solutions regarding digital marketing, marketing ROI, explaining marketing to the C-Suite and much more. Here is the link to register for the 2017 AMA-Iowa Experience. You will be glad you were part of this valuable event.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

First Quarter Marketing Tips for Business

Spend five minutes with us and consider these marketing tips that will help your business make the First Quarter of 2017 one of the best ever. We're not going to lie to you...it will take work. But, in the end you should see a marked difference in consumer awareness and, most important, sales. Have a listen...
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Paying Attention to Your Business Website

Your business website can be your best sales tool or it can sink your prospects. What should you do to fix it and turn it into an amazing asset? Our guest is Manoj Tomar who owns Amplimark a company that is dedicated to assisting small businesses in their marketing efforts. Our focus here is on your business website and tips you can use to make it work...well.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Referral Marketing - What & How with Mike Colwell

Spend some time with us and learn more about the power of Referral Marketing. Mike Colwell from Square One DSM, part of the Greater Des Moines Partnership, is with us for a conversation about what referral marketing is, what it can do and how to get it done. From buying software to creating organic referrals the technique can be a fantastic way to build business. 
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

We Talk Small Business Marketing and Small Business Saturday

It's Small Business Saturday on 26 November. Last week I wrote this post about six tips for small business retail to capture a bigger share of retail dollars. Today Laura Kinnard and I talk about each of the six items and we get her experienced take on what your small business can do to amplify your message and steal more from Big Box. Enjoy.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Six Small Business Saturday Tips for Retail

Coming up on Saturday 26 November is National Small Business Saturday. If you own or manage that brick and mortar business let us help you by offering up some marketing tips that will help you beat out the Big Box...
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Media Advice for Non-Profits with Bob Leonard

Every non-profit group has a great story but far too often they can't get the media coverage to tell it. Meet Dr. Bob Leonard a media savvy educator who has a passion for non-profits. He has written a book "Sticky & Easy PR - How to Market Your Non-Profit to the News Media". Here we talk about some of the tips he share with non-profit boards and workers on how to get more exposure for their mission.
 Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  

Business Networking and Social Media for Business

Our regular contributor on business networking and social media is Laura Kinnard who kicks off each week with her list of networking opportunities in the Greater Des Moines Metro and shares a social media story or two. Here we talk about this week's activities and Facebook for business. Have a listen!
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  

Advertising/Marketing with Chuck Mefford

Next week Chuck Mefford and his program Brands Formation will be back in Des Moines. The half-day seminar, sponsored by the Des Moines Radio Group, offers small businesses answers to their advertising and marketing issues. What is best about this program is nobody from the Des Moines Radio Group will attempt to sell you anything...but the information and real-world examples are amazing.  The event is November 1st. Here is a sample of what you'll hear from Chuck...
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  

Public Relations & Marketing with The Adelman Dean Group

There are many factors that go into creating a successful brand and then maintaining that position in the eye of the consumer. Here Liz Adelman and Genevieve Dean of the newly formed AdelmanDean Group share with us their experience and some tips for successful marketing and public relations.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.