Marketing Tips

Marketing for Business Episode 16 - FOMO and More

It's Marketing for Business Episode 16 with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications. Here we talk about retail and businesses making it easier for people to FIND you on social media. The Fear of Missing Out (FOMO) and old school marketing that works. Click through for your weekly marketing tip. .
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Iowa Business Journals and The Advisor

We sit down for a relaxing conversation with Jolene Goodman from the Iowa Business Journals and she surprises me with something called The Advisor that is being published on a weekly basis in several communities in the Greater Des Moines Metro. We kick things off moaning about how so many small business people don't have the time to really dig into marketing and advertising and often make choices that do not reflect their customer base.  
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 15

Each week, and now for 15 weeks, we talk marketing for business. Ideas from social media to email marketing to traditional media all designed to give you some marketing help. Marketing for Business Episode 15 with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing and Communications is a regular feature.  Let's go!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 14 - Alexa You Listening?

We sat down and thought we had what we were going to talk about ironed out. But...NO! We got into an amazing discussion about something new that NOBODY is doing and many might think is weird, odd and as useless as what was Twitter ten years ago...Alexa, So You Listening with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing and Communications. Go!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Iowa Business Journals Back-Story

In our advertising agency we've always been a fan of directed media. You know...targeting your message to the people who will buy your product or service. That's also why we're a fan of the Iowa Business Journals published by Big Green Umbrella Media. Here we chat with Jolene Goodman about the genesis of the product, who it serves and what it does for business. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 13 with Domestica

Each week I team up with Phil K. James from Good Milkshake Digital to talk with business owners or marketers about...marketing. What works, what needs work? Here we visit with Chrissy Jensen the owner and founder of Domestica about her 600,000 Pintrest followers...yes, you read that right! What she has found that works in maketing, what she says about traditional marketing channels and we offer her some ideas on how to better tell her story. If you like learning about marketing trends and succesions...come along and have some fun! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 12 with Tony Lemmo

Each week we bring you "Marketing for Business" this week Phil K. James (and we find out what the "K" stands for) from Good Milkshake Digital sit down with Tony Lemmo from Aposto and Gusto Pizza Co. We talk about the very beginning, how to better tell stories, what stories might impact consumers and...a touching conversation about his Mother. Perhaps in this conversation you'll find something that you can use in your business. Go... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business News Highlights from 10 April 2018

The Dow closed up by more than 400 points today as China says…well….maybe we’ll punt. It’s the Business News Hour for Tuesday the 10th of April.  The food business is good and getting better…today the nation’s largest grocery store chain said they are hiring…like 11,000 workers… Sprint is paying a large fine….we’ll tell you about it.  Folks are hording Necco Wafers….what are they and why?  Coming right up. Congressman Eric Swalwell was in town…talking about what?  We’ve got that story as well…Those stories, the markets and our guests…coming up Rob Sand is running for State Auditor…we sent some time with him. Jason Roberts presented today at the State Historical Building about building a better block…and Phil James from Good Milk Shake Digital joins me and Josh Fleming..the marketing VP of Bank Iowa in talking Marketing for Business…Episode 11. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 11 with Josh Fleming of Bank Iowa

Each week we get our "marketing on" with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications and we talk marketing. This week our guest is an old friend of ours Josh Fleming who is the Vice President of Marketing at Bank Iowa. Now, that we are not constrained by time limits we can have some real fun offering up some thoughts and ideas about what works...and what may need work.  Let's get into it!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Laura Kinnard, MBA with Networking, Education and More!

Each Monday Laura Kinnard from DMBizMixer joins us for a conversation about upcoming business networking events and more. Laura, from Drake University, has been a regular contributor to the business news hour for the past three years.  So..get out there and do some networking and learning. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.