Marketing Tips

Finding New Ways to Build Business - Marketing for Business Episode 19

We launched Marketing for Business with the goal of sharing information and ideas so that your business can grow and prosper. Today we're really into that mood with Phil K. James of Good Milkshake Digital as we talk about how technology allows us to create and then share ideas from one side of the globe to the other. From helping restaurant owners understand an untapped market to creating educational materials. Click through and listen in. It's all about marketing. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Why Hyper-Local Print Works - Jolene Goodman and Jay Mathes

They say, "print is dead" we don't think that is the case especially when the print is localized to the point that it becomes important to the audience it serves. Think specialty magazines and in this case the family of Iowa Living Magazines. Super hyper-local in 21 Iowa communities that studies find really work for the community and the advertisers. Here we visit with Jolene Goodman and Jay Mathes about the results and why you should know something about the Iowa Living Magazines. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Week in Review Business News on News/Talk 1540 KXEL

It's been a week of business news. We'll kick things off with two marketing stories about national food chains then get into the death of net neutrality, the inflation issue, the Fed, trade and tariff talk. Then Bob Dylan and Whiskey, Soledad O'Brien on Juneteenth and your mood. We'll introduce you to the new state director of AARP-Iowa, check on the markets and talk taxes (who is paying and who is not) with Mike Owen from the Iowa Policy Project. Whew....click through for the business news - Week in Review.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 
 

Marketing for Business - Episode 18 - The Death of Local Restaurants?

It's Marketing for Business Episode 18 and my co-host Phil K. James from Good Milkshake Digital is worried. He is worried that if locally owned restaurants (or really any locally owned business) doesn't take advantage of connecting with consumers by telling stories they are doomed because the "Big Guns" with all the money and all the social media experience are going to take them down. Sobering right? In this segment we talk about how a baseball team when from being lousy to the best without spending lots of money but knowing the data. If you are in business and want to stay there you might want to click through.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business News Headlines 6 June 2018

It's the Business News Hour for Wednesday the 6th of June...thanks for clicking through. On the broadcast today we'll check the numbers from Wall Street first then get into vegetarian fried…chicken. No Really! We've got some news about booze and Mexico and Walmart and Wine. Drink up! Then some sobering news about home prices and wages. We've also got a look at who is running for Iowa Secretary of State in the November election. Those stories and Phil K. James and Michael get into Marketing for Business Episode 17 talking first cars, Musicl.ly, LipSync Live and the start of the Mars Cafe. Come along for the ride...and click through.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 17 - The Mars Cafe Edition with Phil K. James

Each week Michael partners with Phil K. James from Good Milkshake Digital in Marketing for Business - Episode 17. Here we start out talking about "first cars". Fun stuff. Then get into Musical.ly which started out as an social media project aimed at Tweens and has quickly become a huge platform launching several careers. We also talk about how Facebook just ripped Musical.ly off and created Lip Sync Live with some additional features. That is the article from Tech Crunch. The launch is not platform wide...just yet.
We then talk about the start of Mars Cafe based in the Drake Neighborhood it was something Phil and his brother created with zero experience in the restaurant industry. How they marketed and what MySpace was to them at that time. Fun stuff in this segment with a shoutout to Gary Vee! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business News Headlines 5 June 2018

Thanks for clicking through. We'll kick off today with a look at what happened on Wall Street then share where Wells Fargo is closing shop. How important is Howard Schultz to Starbucks? Investors took note of that today. Guess which social media platform will join the S&P 500...those stories and more along with our guest Ben Crosby from Tero International and a marketing tip from our ad agency about Feeding the Beast. Click through the news is just ahead. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Feed the Beast - A Marketing Tip

From time to time we offer up a marketing tip from our advertising agency, Insight Advertising, Marketing & Communications. Today it's about Feeding the Beast. Once you have given it a taste you gotta keep shoveling. Click through and thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

A Social Media Conversation with Jeff Higgins of Anna Maria Island

Even on vacation I get to meet some very interesting people. Months ago my wife said how impressed she was with the Anna Maria Island Chamber social media efforts. So, being the good husband, I looked and she was right. Lots of stories and interesting interaction. So I hooked up with Jeff Higgins who does the AMI social media work as well as working for florists...you read that right...so we talked business and basics and, of course, social media. Click through! And, if you want to say "Hi" click through on Twitter @ItsJeffHiggins. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Social Media Extra with Jeff Higgins It's the Little Things

We aired Part One of our conversation with Jeff Higgins on News/Talk 1540 KXEL on Sunday but time didn't permit us to air Insight on Business Extra or Part Two. Here we talk about the interesting ways people are using Pinterest to grab the attention of men and how Macy's is using it to sell product. That story and more about social media with our Guest Jeff Higgins of Anna Maria Island and Anna Maria Social. You can Tweet Jeff @ItsJeffHiggins go ahead say "Hi"!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.