Marketing Tips

We're Talking HOCKEY in DSMUSA with Todd Frederickson

Every year, just before the start of the regular season, Todd Frederickson, president of the Iowa Wild, joins us for a preview of the season and a look at what has made this team so successful. We'll also talk about how the NHL is coming to Des Moines in September and what that will mean to the community and to hockey in general. Also, the paycheck of hockey players and more women are starting to play and that could be good for so many things. The "Back-Story" of the Iowa Wild with our friend Todd: 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Wave, University of Iowa and Social Media Club Des Moines

Next week the Social Media Club - Des Moines will hold a special event centered on The Wave. You saw The Wave this past weekend from Kinnick Stadium when fans, players, coaches, officials all turn and wave for several minutes at patients and families at the University Children's Hospital. Did you know it all started two years ago with one Facebook Post. On Tuesday 18 September the Social Media Club - Des Moines will hold a special event and panel discussion and proceeds go directly to the University of Iowa Children's Hospital. Here is Jessie Brown from SMCDM to explain and get you to...GO! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Tattoos, Custom Bicycles and Marketing for Business - Episode 27

We went to the Drake University Neighborhood and to Mars Cafe for this edition of Marketing for Business. There Phil K. James from Good Milkshake Digital and Michael from Insight Advertising, Marketing & Communications sat down with Dan Koenig. Dan is an interesting cat. Decades ago he started Yankee Doodle Dandy Tattoos now a staple in that area. Then he revisited his childhood love of bicycles and started Ichi Bike a very non-traditional bike shop in the East Village of Des Moines. Both edgy and both artful. We talk about his brand, marketing and more. Fun stuff...and valuable lessons in telling stories. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 26 - Facebook Groups

Can you belive it, we've been at this for half a year. It's Marketing for Business Episode 26 with Michael Libbie from Insight Advertising, Marketing and Communications and Phil K. James from Good Milkshake Digital. Today we're talking about Facebook Groups. How easy it is to set up and to learn from like minded people. Let's say you are a plumber and can offer plumbing tips, or in fashion and offer fashion advice or a marketer and...well, you get the idea. Facebook Groups on Marketing for Business Episode 16 from the Ritual Cafe! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

BluJaket - Targeted Special Offers for Retail, Restaurants and Special Events

You might say that Michael Lawrence the Founder/CEO of BluJaket is pumped. You might...and if you did you would be right! We went "Out to Lunch" with Michael to learn more about his mobile app, BluJaket. What is it? You know how you've got a drawer with coupons, rubber bands and other "stuff". It's where coupons go to die. How about an app that targets your current and future customers with an offer when they are in your area? Retail, Restaurants, Special Events....click through and learn more about BluJaket and what it can do for your business...and yeah...Michael is pumped. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Big Green Umbrella Media with Jolene Goodman

Media people talking about the media. In this case it's Jolene Goodman talking about Big Green Umbrella Media the company behind Cityview Magazine, The Iowa Living Magazines and the Iowa Business Journals. Inside we talk about niche publications, advertising/marketing costs, how Best Of from Cityview is such a big deal for so many companies and what it means to have a verified audit of circulation. Click through it's important information for anybody wishing to connect with core customers. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines - 9 August 2018

It's the business news on YOUR time. Today...what the heck is happening to Crocks? Also, Campbells Soup is in the news some...want it sold. Amazon about to further disrupt...health care. Remember that Tweet from Tuesday from Elon Musk that drove up Tesla stock by 11%. Uhm....we've got an update. Those stories and more along with the markets are just a click away. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 24 - Internal Marketing Issues

You can call it internal marketing or branding or just plain marketing. Here in Episode 24 of Marketing for Business Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk about steps you can take for your company to really start to focus on what your customers want. What they do not want is more noise...which is largely what many businesses offer. Take some time to listen to this two-part piece...we think you'll learn much. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 24 - Part Two

Here, in Part Two of Marketing for Business - Episode 24 Phil and Michael share some step by step thoughts and actions to help you better identify what your customer really, really wants/needs and then how you can parrot that back to them in a way that makes your company more...human. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business News Headlines 6 August 2018

Thanks for clicking through...in the business news headlines today you'll learn about a big company with big problems and a possible reorganization, Facebook shares were up today and we'll share why. Speaking of Facebook are you ready for Facebook Dating? Canadians are not happy with the United States or President Trump so...it's a boycott of U.S. products. Those stories and more along with our two business interviews and we've got a packed show for you. Thanks again...let's get into it. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.