Insight On Business the News Hour

The Business News Headlines 14 September 2021

So the consumer price index (CPI) went down in August. That's a good thing, right? Well, that all depends. Wall Street was having none of it. Welcome to the Tuesday Edition of the business news headlines. Plus don't miss the conversation about video, video production and your business from Tero International and former TV production pro, Nika Clark. But first:

  • CPI down, Wall Street says, "meh";
  • Is college worth the price?
  • South Korea to fine Google...the story;
  • Some automakers cry foul about the EV incentives;
  • Carrot or Stick - Part Two and Delta Airlines;
  • The Wall Street Report;
  • Dread gives way to fear about the commute & some answers.

Those stories plus you'll meet Nika Clark the person behind the amazing video production pieces being sent out from Tero International. But, this conversation is really about you and your business. Now Tero is allowing others to use their amazing studio and what you get for the price is well worth it. Plus a shout out to our friend Jeff Greenfield a leader in marketing/advertising because this story matches what we were talking about last month.  To listen to Nika, just click here.

Thanks for being here!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 

You, Your Business, Your Message and Video with Nika Clark

Not long ago my guest was veteran broadcaster Jeff Greenfield who spoke about the power of the voice in radio and podcasting and how, when mixed with video, it creates an almost magical way to connect with consumers. Here is the link to that conversation.  Today we're visiting with Nika Clark a veteran photo journalist who now is the videographer for Tero International. Here we talk about the studio that is available for businesses to create stunning sales, marketing or explainer videos. In addition there are a host of services offered by Tero International from writing to training and more. 

Thanks for being here!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 1September 2021

Welcome to a brand new month and one that has been, traditionally, a lousy month for Wall Street.  We'll share those numbers in just a bit. And, make sure you click through to the interview with Jeff Greenfield. We're talking about some critical information about advertising, marketing and branding...that will impact the bottom line.  But, first the news:

  • That inflation stuff? Think, soup;
  • Did cuts in unemployment benefits drive workers to jobs;
  • The war in Afghanistan had a dollar price tag too;
  • More bad news for Boeing;
  • Your ID on your...phone?
  • Private sector job numbers disappoint;
  • The Wall Street Report;
  • ZOOM goofs that cost careers and some tips.

For the interview you'll meet Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We're talking advertising and marketing and using the spoken word to get the results you want...and need. Loads of tips and ideas that will seriously help you and your business. To listen click right here!  

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Lessons in Marketing & Advertising with Jeff Greenfield of WideOrbit

We've been doing Insight on Business the News Hour in one form or another for nearly 15 years and while every business interview is, we feel, important...there are some that are critical. This is one of those moments. My guest is Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We are talking advertising and marketing and using the spoken word to get the results you want...and need. Learn about getting leads (upper funnel) and helping consumers make a buying decision (lower funnel). What works? What about digital advertising? How important is it that you "stay in the game"? This should not only be required listening for business people but also media salespeople. Understanding the power radio, television and podcasting have are all linked to a higher rate of return for your advertising/marketing dollar.  (And, if you listen carefully...toward the end you'll hear Yofi our "Studio Dog"...no, really

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 8 June 2021

Welcome to the Tuesday edition of the business news headlines and a great conversation about food...to be specific...Maroon Jerk Chicken Sausage from Brooklyn, New York.  No, really.  But, first the news:

  • Ohio wants Google to be a utility;
  • Wealthy Folks, the IRS and Taxes;
  • Warren Buffet pushes back on ProPublica;
  • Nude photos, iPhones and Apple;
  • Wendy's stock soars and why;
  • Single use plastic bags on the way out;
  • The Wall Street Report;
  • It was a bad morning for the Internet.

For the interview you'll meet the founder of Maroon Jerk Chicken Sausage. His name is Howard Allen and his story is pretty cool. Why the name "Maroon" and how did he come up with this idea to create chicken sausage. We'll cover it all and you can listen here

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 

Fastline Marketing Group with John Anderson

Our bet is there is not a farmer or a rancher who does not know the Fastline brand as it's been a successful part of the agricultural equipment world for 43 years. And, as times have changed, so too has this company.  Meet the Fastline Marketing Group offering their current clients new ways to reach the end users. From a totally redesigned website to new digital offerings to a targeted approach to marketing that will see the company thrive for the next forty years.  Meet John Anderson the president of Fastline Marketing Group as we talk about the changes and the direction of this storied company.

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Video Tips from Tero International - Nika Clark

She brings over 19 years of broadcasting experience to Tero International. Meet Nika Clark who is in charge of the video work for the firm. Here we talk about her journey from Chicago to the middle of the Midwest and then tick down some valuable video tips that any business should know.  From lighting to talent and more. Meet Nika: 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

From Good to Best and Your Personal Brand with Sima Dahl

Like it or not we all have a personal and professional brand. Those who are aware that it is this "brand" that can make all the difference in success work it...everyday. Meet author, trainer and keynote speaker Sima Dahl who has an amazing back-story and a craft she now shares with so many who want to go from "good" to the "best". Meet entrepreneur Sima Dahl

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business Planning for 2021 with Roger Stalheim

Our guest is Roger Stalheim from The Alternative Board and we're talking about the Iowa Power Leaders Summit that will happen in early December. BUT, do not let the word "Iowa" keep you from attending this free event that will focus on fiance, better social media efforts and business management. Again this is open to you no matter where you have a business. Here is the link to the Iowa Power Leaders Summit. Enjoy and go learn!

The Business News Headlines 12 November 2020

Today the chair of the Central Bank had some stunning things to say and they lead off our report for Thursday the 12th of November. Here's what's going on:

  • The economy...what's over?
  • Jet Blue opens up;
  • Airline employment sinks again;
  • The price of oil tanked today and why;
  • Rent or Own we're talking housing;
  • Disney reported...not...good;
  • How confident are you at the dealership;
  • Wall Street Report
  • They are hiring but...what about pay?

Those stories and for the interview you'll meet Jonnie Wright from the Buyosphere. His work is to see to it that small businesses grow by making sure nobody skips over the "small stuff". It's an engaging conversation and you can listen by clicking here.

Thanks for coming by! 

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