Marketing for Business

Economic Development in Snohomish, WA with Garry Clark

It's been a journey for Garry Clark. He didn't grow up in the best of circumstances but through hard work and an eye on success Garry moved on from "tough times" to a plum job as the Economic Alliance for Snohomish County and based in Everett. We caught up with Garry, who was headlining a recent League of Iowa Cities convention and talked with him about his life and what moves him to action. We clearly enjoyed getting to know this very bright and motivated man.  You can listen here. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 4 April 2023

Like we indicated in the open today...did you feel a bit distracted by what was going on in NYC? Maybe just a little?  One thing we're glad about is that we don't do it. "It" being politics. What a deal and welcome to the Tuesday Edition of the Business News Headlines, glad you are with us again today. Just ahead some of the big news stories of the day and perhaps some you may have missed. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
GM says their voluntary buy out was a success;
Job openings in the US shrank;
Which should give the Fed pause...maybe?
Old becomes new over at Old Navy;
The culture war hits...beer! Say it ain't so...
Thinking of buying an apartment building? Some news;
Home sales rebound a bit and why;
The Wall Street Report;
Gen Z has gone sour on this commodity and what to do about it.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Advertising & Marketing with Jeff Pfeifer of TractorHouse

Advertising and marketing products and services can be a nightmare. So many avenues and so little resources. Here, during the NTPDA Annual Conference and Trade Show, we sat down to talk about those topics, the use of print and digital media with Jeff Pfeifer of TractorHouse.com.  TractorHouse, a division of Sandhills Global Media has been coming to these annual events for years and not only does the Lincoln, NE based company produce products that put buyers and sellers together they also create and host many of the websites currently in use by members of this association. Click the player to listen to a wide-ranging conversation about several of the ways you can take your product or service to the consumer who is motivated to buy.  This conversation originally aired on News/Talk 1540 KXEL based in Waterloo, Iowa.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Meet Creator Trevonte Diggs from Tero International

There are amazing people all around us and today you're about to meet yet another. This is Trevonte Diggs the video producer at Tero International. A college basketball standout Trevonte was all set to play ball in Europe when the pandemic struck. Change of course had him doing work for a CBS affiliate and then on to Tero.  Trevonte is also an entrepreneur who creates videos for non-profits and businesses. Have a  peek at his, stunning, site, Innovative Consulting. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 30 November 2022

It is the final day of November 2022 and the markets finished strong. That story and more are just ahead and thanks much for being with us. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:
The HR Department at Twitter has been busy;
Fed Chair Powell on the future of rate hikes;
What? The GDP in the US....up and by a bunch?
The Four-Day Workweek study is complete;
CNN starts laying off staff as advertising revenue declines;
Word to the wise: Now is NOT the time to cut marketing;
Grocery merger under the microscope;
The Wall Street Report;
Jobs and Job Cuts and Quits...oh my.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Business News Headlines 14 February 2022

We kick off the business news with a story about crooks and not so much business. Welcome back it is Valentine's Day the 14th of February, 2022 and this is what we've got cooked up for you today:
Those bumper stickers and your story for crooks;
Which Super Bowl ads won and which lost;
Small Businesses, Customers, and Pricing;
"Skip the Spouse and Buy a House" no, really;
The Wall Street Report;
Some comments about business from the SBA chief.
Also, SBA chief Isabel Guzman was in the Des Moines Metro on a visit with Congresswoman Cindy Axne (D-IA). Her first stop was at Fox Brewing Company to talk up the success of some recent funding. After her visits I spoke with owner Brian Fox about the headwinds he and others in the hospitality industry face. You can hear that conversation right...here. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 2 February 2022

Four a fourth day in a row we watched the major indexes gain on Wall Street and while there were some scary moments as the Nasdaq flirted with the flatline, in the end, it was all green.  Here's what we have for you today:
Yes, the markets gained again;
Oil also shot up today;
This job pays $145,000 and there are 14,000 openings;
Folks in Wisconsin are crying foul and they are hot;
PayPal flushes 4.5 million "bad actors";
That cup of joe is gonna cost you more;
Google and 4th Quarter Earnings....WOW;
The Wall Street Report;
And Meta's (Facebook) stock tanked and why.
Those stories  PLUS for the interview you'll meet Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. We'll be talking marketing to the agricultural community and answer that question about "print being dead". Far from it...but it also depends on what you're doing with it and who your target...is. To listen just click here.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Fastline Marketing Group - Reaching Select Consumers with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? Join us in this conversation from Kansas City.  
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Retain or Replace Your Customer - A Marketing Tip

Recently we did an interview with Basel Nassar the founder of Boss Nation, a collection of dog and cat food, treats and gear. During that conversation Nassar talked about relationships and how important those are when he is enlisting stores to carry his products. He said, "My marketing team wants me to spend thousands of dollars in social media outreach, and while that is important, I don't believe it is better than building solid personal relationships with the people who carry our brand."
He is so spot on.
That comment led me to this Marketing Tip and it's about building relationships with those who sell your product and those folks that buy your product. The bottom line is that we all, each of us, want to matter. We want to matter in our personal and our business lives. If we matter (or have a relationship) we are much more inclined to stay with a product or service and often for years.
That is true of startups and established businesses…but sometimes the bigger we get…the more distance we put between our business and our customers.
Click the player to listen to the entire story. It takes only five minutes but it could change how you think about your...customers...you know, the people who matter.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Pets and Public Relations with Mary Tan

When you take a product or service to market its always wise to turn to a professional who can help get your business noticed. Far too often entrepreneurs "think" they can handle their own public relations and it usually fails. Our guest today is a former television reporter that made the transition to public relations work...but not just any PR gig.  Mary Tan specializes in products for the dog and cat lovers among us. Here we talk about her work in journalism, how she made the switch to PR and what it really takes to be successful in promoting another company and some cat talk. Meet Mary Tan from Whisker Media!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.