Creativity

Successful Marketing and Branding with Chuck Mefford

When we started the Business News Hour we did so to give voice to business and to offer businesses, large and small, ideas on how they might rise to the top. This week Chuck Mefford from the author of Brand Formations is in town helping business owners build a better, more remarkable and sustainable brand.  Brands that people know and trust. We caught up with this Dallas based marketer and asked some questions about how business can do a better job at getting known.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Celebrate Innovation!

Lots of people talk about STEM (Science, Technology, Engineering and Math) few put it into such amazing practice. Meet Dr. Anthony Paustian the Provost at the Des Moines Community College based in West Des Moines. He gives some insight into how the campus embraces innovation and technology and then lights up about a major event coming back to campus and it's all...free for anybody to attend!  Boldly Go for Innovation.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Justin Mandelbaum on An Artistic Endevor

We love this project!  Justin Mandelbaum, whose family has been part of Des Moines for over 150 years, made the decision to come back to his home town and create something special.  Des Moines Arts is a non-profit development for artists which will be housed in the abandoned Century Link Building.  And, because Justin has done this before...he's not guessing at its success.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing for Professionals

We recently attended the American Marketing Association - Iowa Chapter event where the focus was on engaging consumers with the brand message that matches consumer passion.We sat down with Mark Nickel the Marketing Director for StruXture Architects of Waterloo, Iowa and he told us about the company, their marketing and what he learned by attending the AMA-Iowa event.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Authors of the Pampered Pet Series - Sparkle Abbey

When we heard about this series of mystery books we had to visit with the authors Anita Carter and Mary Lee Woods the team that make up Sparkle Abbey.  A conversation about the publishing business today, how they started and their unique way of working together. Here is that visit:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Growing Up in Another Time and Place - Bill Sheridan

This is partly personal and partly business.  Bill Sheridan is an author, professional writer and a dear friend.  I have had the pleasure of knowing Bill for decades and it was a pleasure to have him on the Business News Hour for a conversation about his book, Depot Street Memories, growing up in small town Iowa and at a time where everybody knew...everybody. It is a bittersweet set of stories that are a joy to read. Have a listen...you'll enjoy! Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

Dreams and Detours with Mike Pace

We all have things we are thankful for...and the News Hour has always been grateful for the friendship of Mike Pace.  We invited Mike back to the studio to chat more about his book, "Dreams and Detours - Reflecting on the Souvenirs of a Lifetime" and what this project has meant to not only him but his work with HCI - Hospice of Central Iowa.  Good stuff! Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Tech Week Des Moines with Ben and Don

It's going to be a very, very busy time as Des Moines Tech Week kicks off ten days of exploring, sharing, learning and doing. To round it all out for us we asked Ben McDougal and Don Fazer to come by the studio to share with us what the heck all the fuss is about and what's going on. Here is our conversation:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Food, Catering and Cyd Koehn

Who doesn't love food? And when somebody else does the cooking and presenting...what could be better.  Since 1994 Cyd Koehn has been cooking, presenting and catering from her business Cyd Koehn Catering here in Des Moines. We invited her to drop by and share with us what she's experienced and offer up some tips for those of you seeking to make your next event...smashing. Here is our conversation: Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Edwards - More Than Printing Solutions

For years our agency has received direct mail letters from a company called Edwards. Inside is a monthly newsletter about the world of printing and marketing. We called to learn more and that led to Jim Edwards and Wayne Marshall coming to the studio for a wide ranging conversation about business, marketing, printing and much more. Here is that conversation:  Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.