Creativity

Designing Marketing Messages and Tools That Work

There is a science behind what makes advertising and marketing messages work. That is the concept behind iTracking Research of Cedar Falls, Iowa. We asked Mike Whitson to tell us about the behavioral science that goes into learning what consumers react to and what motivates them to take action. From print to website creation to video what your eye sees dictates how you react. This interview was done during the American Marketing Association - Iowa Chapter Experience Event held in the Des Moines Metro.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Jessica Lang Dance Company in Des Moines

We're all about sharing with you some of the great things to do in the Des Moines Metro and coming up next week the Des Moines Performing Arts presents The Jessica Lang Dance troupe and their national premiere of A Thousand Yard Stare. With us are Eric Olmscheid and Lisa Lewis a Des Moines dancer who will perform with the troupe. Good stuff coming to the Metro! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The AMA-Iowa Experience with Ellen Held

We sat down with Ellen Held from the American Marketing Association - Iowa Chapter and talked about the biggest marketing experience that comes to Des Moines on Friday 5 February. While it may be too late to register we talk about what AMA-Iowa offers businesses and how they might get more involved. Meet Ellen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Opera Project DSM with Gloria Olson

How about some culture from the Business News Hour? Gloria Olson joins us to chat about the new Opera Project DSM a non-profit created to expand our knowledge and appreciation of opera. We talk about that and about an upcoming event Suor Angelica performed at the Staplin Performing Arts Center at the West Des Moines Valley High School featuring Leyla Martinucci and conducted by Stefano Vignanti. No, this is the real thing. Our conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

Allegra Marketing with Amy Eaton

Our guest is Amy Eaton Jaeger who is the Chief Experience Director for Allegra Marketing - Print - Mail and we chat a bit about advertising/marketing and the 12 non-profits the company is helping with $10,000 worth of assistance. Good stuff when a couple of marketing people get together. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Glorious Desserts with Gloria Olson

Today our small business spotlight shines on Gloria Olson the person behind every bit of goodness coming from Glorious Desserts. We talk about the cake baking industry, how she got started in the business and some interesting, and intriguing, stories about...her. From Windsor Heights, Iowa here is Gloria:Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Central Iowa Bloggers Round Table

Each month on the first Friday morning the Central Iowa Bloggers meet at Panera Bread on University in West Des Moines. Why? Just to share conversation about marketing, advertising, social media, technology and more. We took our microphone along and this is what we got...sort of a Seinfeld Episode of creative conversation. Here is Cinnamon Rost, Greg Hauenstein, Laura Kinnard and Justin Brady with the CIB Round Table.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Proof Restaurant and Sean Wilson

Our Small Business Spotlight shines on Proof Restaurant of downtown Des Moines. With us is Sean Wilson, owner and Executive Chef of the 14 table restaurant known for a very diverse offering with locally grown products. Here, from Proof, is Sean Wilson: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Europe and the Des Moines Connection - The Strudl Haus

Recently Chef Michael Leo traveled to his home in Austria and then a side trip to Tuscany. The reason?  And, how does the dining experience in Europe differ from most restaurants in Des Moines?  We asked that and also talked about what ideas he is bringing back to the Strudl Haus for the upcoming Italian Wine Dinner on 10 December. Our conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Market Day on Black Friday in Des Moines

She is back with us...Cat Rocketship joins us to chat about one of our favorite holiday traditions...Market Day Iowa which happens on Black Friday. We talk about what you can expect and in their brand new location at Capital Square downtown Des Moines. Here's Cat!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.