Creativity

Keeping Your Customers Continually Infatuated - Gabor George Burt

Early this month Gabor George Burt, author and lecturer was in the Des Moines Metro to speak at CIWeek 2018. Gabor born in Budapest and educated in the United States and France came to speak on creating an experience that will keep consumers continually infatuated with your brand and…how they will turn that infatuation into becoming your brand warrior.
Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as being a leading expert on Blue Ocean Strategy. His book, Slingshot is about how you can re imagine your business and your life and re connect with your natural creativity to achieve success….  Here is our conversation.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Floppy Show Book with Jeff Stein

He's back for a longer conversation about The Floppy Show Book. Jeff Stein is a broadcaster and author and he has recently released The Floppy Show Book and it's getting great reviews. "Floppy was such a special television event that, for thirty years, delighted kids and parents." Here we talk about Dwayne Ellett the creator of Floppy, his ability to work all sides of the show, personal events and so much more. Get to know Floppy all over again...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Employee Branding, Events and More

Each week we do a special segment "Marketing for Business" where Phil K. James and Michael Libbie offer up marketing ideas and tips to help your business break out and excell. Here we talk about Experience Retail, giving employees the ability to help build your brand, the human interaction of social media, how to create an event that gets traction and attendance. Here from Good Milkshake Digital and Insight Advertising, Marketing, and Communications is "Marketing for Business". 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.
 

Bottle and Bottega DSM - Small Business Spotlight

Imagine an IT professional and a college math instructor...what sort of small busienss might they get into? Surprise! Meet James and Bridget Neely who made a big move and decided to open Bottle and Bottega DSM. Think art, wine, party...don't you blame them? And, location? In the heart of Des Moines. While not yet open...you get to hear the Small Business Spotlight story of what they are building for their future and for your...fun!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Fat Plant Society with Kasey Riley

We first met Kasey at the American Marketing Association - Iowa Chapter event last month. When she told us she was with the Fat Plant Society of Kansas City we made a date to follow up with her to learn more about her and her husbands' unique business. Think living walls and succulents, art and more. It's a fun conversation about a really interesting and sustainable design opportunity for businesses and homes. Here, once again is Kasey! 
 The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Hollywood Comes to Iowa with Matt Wiggins and Robert Dopf

Sometimes things are placed in front of you and you MUST take advantage of the moment. Meet Matt Wiggins and Robert Dopf. Robert has written a screen play "Wren Bone" which has caught the eye of famous Native-American actor Wes Studi (Dances with Wolves, The Last of the Mohicans, Avatar and last year in Hostiles) and local actor, headed to LA, Matt Wiggins. The two plan to shoot a high-budget "rush" here in Iowa which will feature Wes Studi. It's not only an amazing story but YOU can be part of the launch. On Wednesday the 14th of March there will be a "Meet & Greet" with Wes, Matt and Robert at Noce Jazz Club and YOU can go! Tickets to the event are here. This is a MUST GO! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

CIWeek9 IS Innovation and Creativity with Tony Paustian

We welcome the founder of CIWeek, Dr. Tony Paustian, back to our studio. CIWeek is all about innovation, creativity and lighting up possibilities in people of every age. CIWeek9 is a free event made possible by a host of sponsors and the promise of the event is that you will be inspired to move forward. Here is the link to the Des Moines Area Community College CIWeek9 page. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.
 

Marketing for Business - A Case Study

Each week we offer up Marketing for Business a conversation about best practices, ideas and suggestions to boost the marketing efforts for business owners, managers and staff. Here Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications welcome Darson Grantham the owner of a business called The Mosquito Eliminators joins us in studio. Darson hasn't tried any digital marketing but does lots of door-to-door. We tackle digital and video and and traditional marketing and more...have a listen. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Take Time to Get Your Content Right with Kasey Riley

Meet Kasey Riley educator turned library marketer turned Chief Marketing Officer at The Fat Plant Society of Kansas City. Kasey was one of the presenters at the Iowa-AMA Experience where she spoke about the importance of carving out time to write...clearly, with meaning and with passion. Content it matters if it is...good. You can connect with Kasey on Twitter @KaseyLaineRiley. Meet Kasey!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Brand Loyalty is Dead with Mary Ann O'Brien

Once again the Business News Hour took part in the American Marketing Association - Iowa Chapter Experience where over 120 business owners, marketers, agency types came together for a full day of learning. Topics ranged from content to branding to communication and more. Here we sit down with Mary Ann Riley from OBI Creative based in Omaha to talk about her keynote address, "Brand Loyalty is...Dead". Some great thoughts here...enjoy! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.