Creativity

Marketing for Business Episode 17 - The Mars Cafe Edition with Phil K. James

Each week Michael partners with Phil K. James from Good Milkshake Digital in Marketing for Business - Episode 17. Here we start out talking about "first cars". Fun stuff. Then get into Musical.ly which started out as an social media project aimed at Tweens and has quickly become a huge platform launching several careers. We also talk about how Facebook just ripped Musical.ly off and created Lip Sync Live with some additional features. That is the article from Tech Crunch. The launch is not platform wide...just yet.
We then talk about the start of Mars Cafe based in the Drake Neighborhood it was something Phil and his brother created with zero experience in the restaurant industry. How they marketed and what MySpace was to them at that time. Fun stuff in this segment with a shoutout to Gary Vee! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

A Social Media Conversation with Jeff Higgins of Anna Maria Island

Even on vacation I get to meet some very interesting people. Months ago my wife said how impressed she was with the Anna Maria Island Chamber social media efforts. So, being the good husband, I looked and she was right. Lots of stories and interesting interaction. So I hooked up with Jeff Higgins who does the AMI social media work as well as working for florists...you read that right...so we talked business and basics and, of course, social media. Click through! And, if you want to say "Hi" click through on Twitter @ItsJeffHiggins. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 16 - FOMO and More

It's Marketing for Business Episode 16 with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications. Here we talk about retail and businesses making it easier for people to FIND you on social media. The Fear of Missing Out (FOMO) and old school marketing that works. Click through for your weekly marketing tip. .
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 16 with Sam Auen

It's Marketing for Business our weekly look at the success patterns of independent business people that dot the Greater Des Moines Metro. Today Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications open up the world of Sam Auen...and what a world it is. Sam is one of the most amazing and talented and outspoken restaurant owners in the region. He has tried and failed and got back up and tried and created success. From working for others to having pop-up restaurants to now Tacopocalypse in the East Village (where we recorded this segment) to Krunkwich on Ingersoll Sam is always inventing. How does he do that, who is his hero, where does he get his ideas, what about that riding hundreds of miles on a bike in the winter and what does he think about the restaurant offerings in the Metro. We asked those questions and more. Click through and meet Sam Auen. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Stuff to DO in the Metro with Jeff Pitts from Cityview Magazine

Each Thursday afternoon we bring in Jeff Pitts from Cityview Magazine to get you warmed up for the weekend. Stuff to DO this week includes music, sports, food, old stuff (Yes, Michael is here too) and so much more. It's when we just have a little fun because sometimes you just must. Click through and enjoy. Then, get out and get after it! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 15

Each week, and now for 15 weeks, we talk marketing for business. Ideas from social media to email marketing to traditional media all designed to give you some marketing help. Marketing for Business Episode 15 with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing and Communications is a regular feature.  Let's go!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The NOVA Awards with Christy Gooding from AMA-Iowa

Earlier I visited with Christy Gooding from AMA-Iowa about the NOVA Awards next week and we also talked a bit about the re-branding of GuideOne Insurance.  This is what you get when you put two market people in the same room. Click through to listen. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 14 - Alexa You Listening?

We sat down and thought we had what we were going to talk about ironed out. But...NO! We got into an amazing discussion about something new that NOBODY is doing and many might think is weird, odd and as useless as what was Twitter ten years ago...Alexa, So You Listening with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing and Communications. Go!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Chef David Baruthio and Earlham, Iowa

Earlier today we sat down with Chef David Baruthio of Baru 66 and Saison as he announces,here and first, his effort to open a cafe and a bistro in Earlham. The project has been a $2.5 million dollar renovation of an historic building there and, as David says, it will become a focal point for the community and the region. He even shares with you the "soft opening" date. Here is our conversation.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Marketing for Business - Episode 13 with Domestica

Each week I team up with Phil K. James from Good Milkshake Digital to talk with business owners or marketers about...marketing. What works, what needs work? Here we visit with Chrissy Jensen the owner and founder of Domestica about her 600,000 Pintrest followers...yes, you read that right! What she has found that works in maketing, what she says about traditional marketing channels and we offer her some ideas on how to better tell her story. If you like learning about marketing trends and succesions...come along and have some fun! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.