Creativity

Hobby Lobby - A Missed Opportunity

The markets were closed today in honor of President's Day so...here is a Marketing Tip. It all has to do with The Hobby Lobby Challenge and a missed opportunity the craft centric chain of stores who, at some point, might want to engage a younger demographic for survival. How can you use this idea for your retail center? Some thoughts.... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

American Marketing Association - Iowa Experience

On Friday the 23rd of February the American Marketing Association - Iowa Chapter will present the 5th Annual AMA-Iowa Experience - Navigating the Changing Marketing Landscape a full day of learning designed for businesses and marketing professionals. And, no, you do not have to be a member to attend. Here Christy Gooding, AMA-Iowa President and Senior Manager of Corporate Communications for GuideOne Insurance talks about the program, what you will learn, who is presenting and how to register. Once again, you do not have to be a member of AMA-Iowa to attend...see you in West Des Moines on Friday!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business with Phil K. James & Michael Libbie

It's what happens when two marketing professionals get together in the same studio and talk...business marketing. Here Phil K. James from Goodmilk Shake Digital and Michael Libbie from Insight Advertising, Marketing & Communications open up with a neat story about Gary Vaynerchuk and his digital visit to a 5th Grade Classroom in Des Moines to specific targeting of Facebook ads. How to get the big bang by KNOWING where your customers are and then...target them. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Startup Stories with Mike Colwell and Liz Lidgett

Art is such a personal thing so how can it be that social media might be a platform to build a business and actually connect with artists around the world? "Simple", says Liz Lidgett from Adore Your Walls, "we create relationships with artists and clients from around the globe and put them together in a whole new business model." Here Mike Colwell of SquareOne DSM and Liz talk about the February 21st Startup Story Event (you can register here) and Mike also shares information on two financial seminars happening soon (Register here). Dig in...we're talking art and business! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Eden + Gray Design Build - Small Business Spotlight

There are people who, when they walk into a room, you just want to hang out with them. That's what you get when you hook up with Jon and Hanna Shiplett from Eden + Gray Design Build. Fun, entertaining, smart and successful this husband/wife team decided enough with working on their own separate businesses and merged them into one. This week Eden + Gray Design Build is in our Small Business Spotlight. Learn what they do, why they love creating and where they hope to go. HGTV...you listening?
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing Talk with Phil James and Michael Libbie

Each Tuesday afternoon we take you on a marketing journey with Phil James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Two advertising and marketing experts offering thoughts on everything from social media, content, video, traditional media and more. Today we talk about the "New Facebook" issue and videos, Facebook Live and the amazing Facebook Marketing...BOTS. No, really. Click on and learn more! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Networking Events and a Networking Tip with Laura Kinnard

Each week our networking contributor Laura Kinnard joins us for a conversation of timely events in the area meant to help you further your business and/or career. Here we talk about Million Cups, Des Moines, the Greater Des Moines Partnership, the American Marketing Association of Iowa, changes going down on Facebook and she offers up a LinkedIn networking tip that is truly worth the listen. You can see all the events at DMBizMixer.com. Here's Laura! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Signs, Signs, Everywhere a Sign with Kathy Evert

I know...now you have an ear-worm from the Five Man Electrical Band. Glad we could help out! Today our Small Business Spotlight shines on Signarama of Ankeny and YESCO of Des Moines with owner, and sign maker Kathy Evert. We talk about the sign regulations and how they differ from community to community, what many business folks don't know and about trends in the sign business. Sign...up! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

I'll Make Me a World in Iowa with Betty Andrews

It's the 20th Annual African-American Celebration known as I'll Make Me a World in Iowa. The educational day is Friday the 26th of January and then the very fun, family day on Saturday the 27th. It's all free and a great event. Here we caught up with the founder of I'll Make Me a World in Iowa, Betty Andrews who talks about the Friday event and what you can expect on Saturday...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHo

Dollar Birthday Club with Ron Feingold

"It was my friends birthday and she said she was broke. I sent her some money and got to thinking...HEY this could work!" Meet Ron Feingold who, as a professional comedian worked the cruse line for two years as he built the Dollar Birthday Club. The idea is simple, send your friends a buck for their birthday AND help a charity at the same time. Here we talk about how it all came together, life on a cruse ship and what the future could mean for hundreds of charities and the people they serve. No...joke!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.