Creativity

Advertising & Marketing with Jeff Pfeifer of TractorHouse

Advertising and marketing products and services can be a nightmare. So many avenues and so little resources. Here, during the NTPDA Annual Conference and Trade Show, we sat down to talk about those topics, the use of print and digital media with Jeff Pfeifer of TractorHouse.com.  TractorHouse, a division of Sandhills Global Media has been coming to these annual events for years and not only does the Lincoln, NE based company produce products that put buyers and sellers together they also create and host many of the websites currently in use by members of this association. Click the player to listen to a wide-ranging conversation about several of the ways you can take your product or service to the consumer who is motivated to buy.  This conversation originally aired on News/Talk 1540 KXEL based in Waterloo, Iowa.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 21 March 2023

The fears of a fresh round of bank failures seems to be in the rearview mirror as investors sent the stock market soaring again today. And, because we're talking about artificial intelligence hence the photo. It's the Business News Headlines for Tuesday the 21st day of March, thanks so much for spending some time with us.   Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:   
One retailer's demise is another retailer's gift;
Has the "other shoe" dropped in the Dominion vs. Fox case?
Home prices in the US made the news today;
Who doesn't love a cool car story and 1,025hp at that;
Two weeks ago Fed Chair Powell was singing a different tune;
The Wall Street Report;
And, who had ChatBots on their Bingo card just a year ago?
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines & More 9 March 2023

We've got a full boat for you today as we talk about a host of things that will impact you and your life...if not today...in the very near future. And, make sure you click ahead for the conversation with a returning guest, Jessica Dunker from the newly minted Iowa Hotel & Lodging Association and the Iowa Restaurant Association. So much to share.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
No, not layoffs, just looking for folks who want to...quit;
U.S. automakers and EV's. What that means for workers;
A closer look at Lithium-Ion batteries and...fires;
What's the deal with U.S. retailers and...Canada?
The potato shortage is causing some menu changes;
The Wall Street Report;
"They don't know what they are missing." A vanishing job sector.
For the interview you'll meet Jessica Dunker who was first on our newscast way back in 2014. Today she is here to talk about the new Iowa Hotel & Lodging Association and why that was created and she'll offer up some interesting stories about the world of restaurants. Always a great conversation and you can hear it all by clicking this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 7 March 2023

Welcome back the The Business News Headlines. One of the things you may not know is this broadcast/podcast was born some 14 years ago by our company Insight Advertising, Marketing & Communications. The name that we adopted more than  20 years ago tells you what we do. So, the first story we've got today comes from years of experience even if the company we're calling out...is huge. We couldn't help it and hope you've had a wonderful Purim. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
They doubled down on their branding problem;
What a bipartisan bill in the U.S. Senate?
One social media platform loses the other wins?
The Dow cratered today and why;
Some retail chains are seeing a chain in consumer spending;
So...they are expanding options and stores;
An in depth story about...Hot Dogs!
The Wall Street Report;
Homebuyers and Spring and Interest Rates.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Meet Creator Trevonte Diggs from Tero International

There are amazing people all around us and today you're about to meet yet another. This is Trevonte Diggs the video producer at Tero International. A college basketball standout Trevonte was all set to play ball in Europe when the pandemic struck. Change of course had him doing work for a CBS affiliate and then on to Tero.  Trevonte is also an entrepreneur who creates videos for non-profits and businesses. Have a  peek at his, stunning, site, Innovative Consulting. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines & More 16 February 2023

If you saw the video tease on our social media posts you caught the getup. It's been snowing here in Central Iowa for hours and I've been out moving snow several times.  Hey, it's Iowa...right?  Good news is this evening the snow has stopped.  In the news headlines today we're talking about Tesla, food, interest rates and more. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  That's where you can check out the hat that has been with me for a couple of decades...and looks like it.  Here's what we've got for you today:
Tesla recalling nearly 363,000 vehicles and why;
Mortgage rates bumped back up;
Is "simple" better? Better ask KFC;
Meanwhile 18 eggs for two bucks!?
The world's largest food producer has a warning;
The Wall Street Report;
And this financial firm is actually hiring!
For the interview you'll meet Michael Berger and Ashley Ezzio from Uplift the Central Iowa Basic Income Pilot. It's really an interesting experiment in how this study might show the benefit in getting a bit more money to strapped families. To learn more and hear this conversation click here.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 14 February 2023

And yes, a Happy Valentine's Day to you. It's that kind of a day when an extra hug can make a big difference...even to your pets. Just ahead some of the big business news stories of the day, a look at what happened on Wall Street and an amazing conversation about immigrant entrepreneurs. My guests are Jayne Armstrong from the Small Business Administration and Curtis Baugh who is the Senior Small Business Consultant with the Small Business Solutions Center. Some amazing stories wait for you so...click ahead to learn so much about a topic few of us know about. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: 
One of the best known restaurant brands is looking to sell;
Ford has halted production on a popular vehicle what and why;
The results of the Consumer Price Index is out and the reaction;
Two major Costco rivals are expanding;
The economy under the Biden Administration;
Walmart is closing some tech hubs and more;
Laying off workers while collecting fat bonuses...ugh;
The Wall Street Report;
And, college students who say they are...bored.
For the Interview you'll meet returning guest Jayne Armstrong from the Small Business Administration and Curtis Baugh the Senior Small Business Consultant from the Small Business Solution Center at the DMACC Evelyn K. Davis Center.  It's an amazing story about how they are building relationships with immigrant entrepreneurs and the results are truly fantastic. To listen, CLICK HERE. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 13 February 2023

Welcome back to a brand new week of the Business News Headlines.  Hope you had an excellent weekend and what a thrilling Super Bowl.  Yes, we were glued to the tube yesterday afternoon.  And, coming up in today's newscast we'll take a look at some of the ads that ran yesterday. The winners and some odd pieces of work. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: 
Revenue for Twitter takes a beating and that explains so much;
A major automaker to build a 3.5 billion dollar battery factory;
More vehicle news: Some smart decisions from Detroit;
More recession talk but, not what you might think;
Women's underwear; why is it more expensive than men's?
More layoff news from Big Tech;
More grocery war news;
The Wall Street Report;
The Super Bowl ads that caught our attention.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines and More 6 February 2023

Welcome to the Monday Edition of the Business News Headlines and an interview today with a great composer of commercial music, James Goodlett. We'll kick things off today with a story about a tabloid that has been for sale for...years but completely missed our radar. We'll end with a story about how pricy day care has become and why.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: 
The tabloid sold and the some wild stories;
The FAA slaps United Airlines with a fine;
A new offering by a pizza chain that will surprise you;
L’Oréal is headed to court and why;
The Wall Street Report;
The skyrocketing cost of day care. Why and the impact.
For the interview you'll meet composer and producer James Goodlett. Don't expect to sing along or dance to his music it's strictly commercial. You can here his story and some samples of his work here.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Meet Commercial Music Producer James Goodlett

Here you’ll meet music creator and producer James Goodlett…but don’t expect to dance or sing along to his creations…  He produces commercial music for film, podcasts, video bloggers, radio and TV Commercials and it’s some of the best original music out there. And, yes, we'll offer a sample of his work in this interview. Also James is now teaching others how to expand their creative library. Here is that link.   James Goodlett from Jam Good Productions...and his story.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.