Consumer Trends

Cycling, Windsor Heights and Future Plans

We've spent considerable time on the economic impact that bicycling and the Des Moines Metro Trail System has on business. The City of Windsor Heights has been listening and recently they have come up with a structural design for a bicycle center that would be located on a very busy trail in Colby Park. Sheena Danzer and Matt Reiff are with the Windsor Heights Young Professionals (WHYPro) group associated with the Windsor Heights Chamber.  They visited about a fund-raising event on July 10 and how they hope to help this dream become a reality.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Real Women Enjoying Beer with Ginger!

Hold on because this moves really fast!  Ginger Johnson founded Women Enjoying Beer and it is not, at all, what you think.  Here we talk about the marketing of products and services, why most businesses need some help and the amazing world of...beer.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Women, Beer and Business

Hold on, this is going to be the fastest ten minutes in radio! Ginger Johnson has an interesting market research company, Women Enjoying Beer that looks at the "why" women do...what women do.  Sometimes it is centered on the enjoyment of beer and at other times, as you will learn, that core question brings out loads of marketing information about female consumers.  From her base in Oregon, here is Ginger:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Jewelry Design Business with Bruce Owen

What's it like in the custom jewelry design business? What is hot? What is the trend in style, design and where you go to get quality. Bruce Owen of Bruce Owen Jewelry and Design has been in the business for 34 years and just recently decided to open a boutique custom jewelry business. Some wise words about where the industry is going and what's hot...now.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Got Two Minutes? Stunned - A Marketing Tip for Business

Along with doing Insight on Business the News Hour we also have a "day job" of working at a full-service advertising agency, Insight Advertising, Marketing & Communications.  Several times each week we offer up our insight (see what we did there?) to help business better market themselves.  Here is an example that looks at how many local product/services searches are done by consumers and what happens if your website won't...work.  Have a listen!Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Is Facebook Dying? Some Answers - 22 January 2014

The other day, on Facebook, we were asked if Facebook was...dying and going the way of My Space. Our quick answer, based on the stocks and sheer numbers was "no" but it is changing. Then we dug a little deeper and believe we answered the question.  Important considerations for those of you who market goods/services by using Facebook.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines...or right here on your time.  You can connect with us on Twitter @IoB_NewsHour and our Facebook Page is right here.Thanks for listening!

Jonnie Wright From Homeless to Hero

Right after the top business stories of the day we sat down with our friend Jonnie Wright for a conversation about his Christmas Eve experiment of giving. Dressed as a homeless person and panhandling in Des Moines and Ames Jonnie found some amazing stories about humanity and we tie that all into a business lesson.  Jonnie Wright from the Buyosphere and a wonderful story.Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and you can connect with us on Twitter @IoB_NewsHour and our Facebook Page is right here.  We're live, Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines

Insight on Business with Michael Libbie 19 November 2013

Insight on Business the News Hour with Michael Libbie presents the business news of the day, each day, Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  This podcast carries a story about customer retention plus three interviews.In the first interview we visit with Rachel Formaro, Abbe Hendricks and Karen Fitch from Women Who Wine.  Fun stuff with...women and wine.Then we switch gears with talk with Christopher Senjents of Christopher's Fine Jewelry.  We talk gold, rare coins and more.Finally Chelsie Rohrs from the Iowa Cubs comes in to talk about taking your party to the Cubs Club and more.  More fun...with Chelsie.For photos and more here is our Facebook Page and we monitor Twitter before, during and after each broadcast @IoB_NewsHour.Thanks for coming by!

Insight on Business 10 October 2013

Insight on Business the News Hour with Michael Libbie is powered by our advertising agency, Insight Advertising, Marketing & Communications and deals with the business news and interviews in the Des Moines Metro. We're heard live M-F at 5PM on 1350-KRNT, Des Moines and right here on your time.  We strip out the news on the podcast and bring you the interviews with news-makers and business people. Our goal is to give voice to business and not just the major companies....but also the folks on Main Street.Today on the News Hour we welcome Danny Homan president of Council 61 of the American Federation of State, County and Municipal Employees about a press release that suggests Iowa workers are at risk due to the fact of further cuts in inspection crews and that unemployed Iowans are struggling with a reduction in workers at Iowa Workforce Development.Then we switch gears and visit with Hollie Askey from the Warren County Development Corporation about a new program designed to celebrate business expansion and economic development in Warren County.After we round the bottom of the hour we welcome back Kiley Stenberg from Proper PopUp and find out how this new way of shopping is going.  Some good retail ideas.We finish the news hour with a tip for business about embracing local, local, local and give some examples of how some major businesses have figured out that consumers want...local.   

Insight on Business 3 October 2012

Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and is heard each day M-F on 1350-KRNT, Des Moines. This podcast has the interviews of the day and today we welcomed Aaron Hoffman from I/OWA the start-up and tech conference coming to Des Moines next week.  Then we heard from the world of small retail with Lexi Wornson who is a second generation owner of Back Country Outfitters in Beaverdale.  We rounded up the hour with a conversation with Rick Davis from the Rick Davis Team on a new way for buyers to get what they want and sellers to get what they want when it comes to a home purchase.  We monitor Twitter @IoB_NewsHour before during and after the broadcast...in case you have a question.  Our Facebook Page is right here.