Consumer Trends

The Central Iowa Sports Network - Works!

Our friend Peter Tarpey is back in the studio!  Today we're chatting about the Central Iowa Sports Network, how consumers digest news and sports and what the future may hold. It's a great "start-up" story. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Desmund Adams and Listening to Iowans

Over the past several weeks Desmund Adams has been out listening to Iowans.  We asked him to tell us what he is hearing and we also dove into the Charleston murders.  I think you'll enjoy this twelve minutes of honest conversation. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

TeleMedicine, Certintell and Ben Lefever

Telemedicine has become an attraction for patients and providers who wish to cut costs and have the ability to communicate using the Internet. But there has been a question of security and ease of delivery. Meet Ben Lefever the creator of Certintell a new startup in the delivery of telemedicine. We spent some time asking the questions and getting some solid answers. Here is that conversation. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Going Digital - Marketing a New Way

She's sort of "family". Trista Hageman is the Digital Marketing Director for the Des Moines Radio Group. What does that mean?  Hold on because we cover lots of ground in a very short period of time.  What is digital, how is it different than traditional advertising, how can you market (electronically) within a "digital fence" and what the heck does that mean anyway? Have a listen...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Welcome Start-Up Active Edge

We enjoy telling the start-up stories of small business.  Meet entrepreneur Amanda Lundstedt the founder and owner of Active Edge a Clive based massage therapy clinic specializing in orthopedic and sports.  Clearly not a high-tech business that folks seem to get excited about...but a business that is running smoothly and...making money.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Let's Create a Community that is Walkable

It's not about "tree hugging" but economic development.  We welcome Larry James, JR. to our studio to talk about the economic development associated with allowing people to more more naturally between home, work and shopping. Oh, and it's not about "tree hugging" but following the consumer trend toward new ways to think about transportation. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.  

The Des Moines Metro and the Business of Apartments

No one would have imagined the resurgence of the Urban Center of Des Moines let alone the continued increase in outward migration to the suburbs. Or is there migration toward the city core? Apartment building in the Metro is happening at a frenzied pace.  Are there enough renters?  What rental levels are there? What is most popular?  Have we over built? Can renters start to demand concessions from landlords? We asked Jeremey Hummel the president of the Iowa Apartment Alliance those questions and more. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Bone A-PaTreat - Going to the Dogs with Josh

We love to give voice to small businesses and were thrilled when Josh Rodrick called. Josh has spent his career in retail and now as the operations manager for Bone A-PaTreat he says it's the best.  What does he do and what is the store all about and how about that grain free dog food anyway... Here's our conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Why Are Consumers Tuning You Out? A Marketing Tip

So, you're spending money on advertising, both traditional media and social media, but...you have the sense it's not working as well as it should.  You are correct.  It isn't working.  Consumers are tuning you out. Why? Because all you are offering is...noise.  Here's a quick marketing tip for you:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

This Technology is Killing Your Business - Marketing Tip

For some reason so many businesses think their time is much more important than their customers. Enter the automated telephone answering system which is really a system to help business ignore consumers.  Two tips that will turn your business around in just weeks.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.