Consumer Trends

Why Are Consumers Tuning You Out? A Marketing Tip

So, you're spending money on advertising, both traditional media and social media, but...you have the sense it's not working as well as it should.  You are correct.  It isn't working.  Consumers are tuning you out. Why? Because all you are offering is...noise.  Here's a quick marketing tip for you:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

This Technology is Killing Your Business - Marketing Tip

For some reason so many businesses think their time is much more important than their customers. Enter the automated telephone answering system which is really a system to help business ignore consumers.  Two tips that will turn your business around in just weeks.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Cycling, Windsor Heights and Future Plans

We've spent considerable time on the economic impact that bicycling and the Des Moines Metro Trail System has on business. The City of Windsor Heights has been listening and recently they have come up with a structural design for a bicycle center that would be located on a very busy trail in Colby Park. Sheena Danzer and Matt Reiff are with the Windsor Heights Young Professionals (WHYPro) group associated with the Windsor Heights Chamber.  They visited about a fund-raising event on July 10 and how they hope to help this dream become a reality.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Real Women Enjoying Beer with Ginger!

Hold on because this moves really fast!  Ginger Johnson founded Women Enjoying Beer and it is not, at all, what you think.  Here we talk about the marketing of products and services, why most businesses need some help and the amazing world of...beer.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Women, Beer and Business

Hold on, this is going to be the fastest ten minutes in radio! Ginger Johnson has an interesting market research company, Women Enjoying Beer that looks at the "why" women do...what women do.  Sometimes it is centered on the enjoyment of beer and at other times, as you will learn, that core question brings out loads of marketing information about female consumers.  From her base in Oregon, here is Ginger:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Jewelry Design Business with Bruce Owen

What's it like in the custom jewelry design business? What is hot? What is the trend in style, design and where you go to get quality. Bruce Owen of Bruce Owen Jewelry and Design has been in the business for 34 years and just recently decided to open a boutique custom jewelry business. Some wise words about where the industry is going and what's hot...now.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Got Two Minutes? Stunned - A Marketing Tip for Business

Along with doing Insight on Business the News Hour we also have a "day job" of working at a full-service advertising agency, Insight Advertising, Marketing & Communications.  Several times each week we offer up our insight (see what we did there?) to help business better market themselves.  Here is an example that looks at how many local product/services searches are done by consumers and what happens if your website won't...work.  Have a listen!Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Is Facebook Dying? Some Answers - 22 January 2014

The other day, on Facebook, we were asked if Facebook was...dying and going the way of My Space. Our quick answer, based on the stocks and sheer numbers was "no" but it is changing. Then we dug a little deeper and believe we answered the question.  Important considerations for those of you who market goods/services by using Facebook.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines...or right here on your time.  You can connect with us on Twitter @IoB_NewsHour and our Facebook Page is right here.Thanks for listening!

Jonnie Wright From Homeless to Hero

Right after the top business stories of the day we sat down with our friend Jonnie Wright for a conversation about his Christmas Eve experiment of giving. Dressed as a homeless person and panhandling in Des Moines and Ames Jonnie found some amazing stories about humanity and we tie that all into a business lesson.  Jonnie Wright from the Buyosphere and a wonderful story.Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and you can connect with us on Twitter @IoB_NewsHour and our Facebook Page is right here.  We're live, Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines

Insight on Business with Michael Libbie 19 November 2013

Insight on Business the News Hour with Michael Libbie presents the business news of the day, each day, Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  This podcast carries a story about customer retention plus three interviews.In the first interview we visit with Rachel Formaro, Abbe Hendricks and Karen Fitch from Women Who Wine.  Fun stuff with...women and wine.Then we switch gears with talk with Christopher Senjents of Christopher's Fine Jewelry.  We talk gold, rare coins and more.Finally Chelsie Rohrs from the Iowa Cubs comes in to talk about taking your party to the Cubs Club and more.  More fun...with Chelsie.For photos and more here is our Facebook Page and we monitor Twitter before, during and after each broadcast @IoB_NewsHour.Thanks for coming by!