Consumer Trends

Designing Marketing Messages and Tools That Work

There is a science behind what makes advertising and marketing messages work. That is the concept behind iTracking Research of Cedar Falls, Iowa. We asked Mike Whitson to tell us about the behavioral science that goes into learning what consumers react to and what motivates them to take action. From print to website creation to video what your eye sees dictates how you react. This interview was done during the American Marketing Association - Iowa Chapter Experience Event held in the Des Moines Metro.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Energy Independence for Homes and Business

Energy independence...what does it mean, what might is cost and what might be the result if we don't start to pay attention to our energy usage? We asked Kevin Nordmeyer the principal of BNIM a local architecture firm that specializes in design with an eye toward energy savings. Our conversation about what homeowners and businesses might do...now. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Your Business and Its Website with Justin Rogers

Our guest is Justin Rogers from HTML Marketing a build and design firm for business websites. In addition to bringing solid advice and knowledge for your business website Justin and his Bride also do photography. We talked about both and offer you some tips regarding your existing website. Have a listen and then consider how your site works...or doesn't.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Central Iowa Bloggers Round Table

Each month on the first Friday morning the Central Iowa Bloggers meet at Panera Bread on University in West Des Moines. Why? Just to share conversation about marketing, advertising, social media, technology and more. We took our microphone along and this is what we got...sort of a Seinfeld Episode of creative conversation. Here is Cinnamon Rost, Greg Hauenstein, Laura Kinnard and Justin Brady with the CIB Round Table.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

What is Quester? This Will Blow you Away...

Join our conversation about learning what consumers think about the product or services they use. Our guest is Tim Hoskins the president of Quester. Learn how they have used technology to shorten the process to learn what we think about the products and services we are being sold. Great stuff.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Real Estate Market and Trends with Lance Hanson

The real estate market across the nation is changing. We asked our contributor Lance Hanson from ReMax Real Estate Concepts about that and trends in the Des Moines Market. An interesting conversation from the News Hour.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Market Day on Black Friday in Des Moines

She is back with us...Cat Rocketship joins us to chat about one of our favorite holiday traditions...Market Day Iowa which happens on Black Friday. We talk about what you can expect and in their brand new location at Capital Square downtown Des Moines. Here's Cat!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The World of Design with RDG

We welcome Patrick Dunn and Cory Scott partners with RDG Planning and Design to talk about sustainability, walkability, community art, trends in design and how design now follows the usage of the building rather than "build it and they will come". Interesting trends... Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Open Streets, Bicycles and More with Jeremy Lewis

A wide ranging conversation with Jeremy Lewis from the Des Moines Bicycle Collective about the Open Streets Project this coming Sunday and how cycling is such a positive for a community. Oh...and what does it take to become a Bicycle Friendly Community. Great conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Think Before You Launch - Bart Ludlow

Drones have become popular for any number of industries and, now that the prices have started to come down, it's expected that more will be hitting the skies. Think Before You Launch began it's mission of public education and safety several weeks ago. Here we visit with Bart Ludlow about the group, it's mission and how "A little information could prevent a BIG accident."Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.