Consumer Trends

Wini Moranville on French Food, The DSM Restaurant Scene and Baru 66

She was the long-time food critic for the Des Moines Register, the author of a French Cookbook, and a foodie for DSM Magazine. We caught up with Wini Moranville at a special event she co-hosted with Chef David Baruthio of Baru 66. So what does it mean to "chef" something up?  We asked that and more...here is Wini:
 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  

The Business of Menswear

When it comes to menswear we can go to the brick & mortar store, the mall, pre-paid internet shopping or men can have a professional stylist come to their home or office for a custom fitting. Meet Erin Dahl from J. Hilburn Custom Menswear and that is what she does. For three years Erin has brought custom fashion to her clients. Learn more here:  
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  

Direct Sales Then and Now with Louisa Dykstra

In some ways how consumers buy product and services hasn't changed; we still buy from people we know and trust. In the world of direct sales that is even more the case. Here Louisa Dykstra talks about the history of direct sales, how she uses social media to connect with consumers and partners and about her work with Norwex.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

Living In the Middle - The Sandwich Generation & Caregiving

As our population ages there are striking realities happening that impact not only the economics of business but also the quality of life for millions of Americans. Lyn Hilgenberg is the founder of Daylily a business that focuses on providing education and consulting for state-mandated dementia education and health aging topics. We talk about the physical and emotional impact of caring for older family members while still being responsible for younger family members...hence the "Sandwich Generation". Valuable life lessons here...meet Lyn.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

The New Cityview and Why with Shane Goodman

In a major change Shane Goodman announced last month that Cityview was going from a weekly paper to a monthly magazine. We booked Shane as soon as we could and today the New Cityview is hitting newsstands across the metro. Why the change and what will it mean for content? Listen in! 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

Small Business Spotlight - Modville of Adel

We welcome Amy Keiderling to our Small Business Spotlight to chat about Modville a Mid-Century Modern retail center based in Adel, Iowa. So many facets to this very successful startup. With over 12,000 Facebook Friends Modville works the business of finding and then placing great pieces. A room or a whole house and...there is more coming to Modville! Listen in: 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Chef Michael Leo on 19 Years at the Downtown Farmers Market

For 19 years Chef Michael Leo of the Strudl Haus has been working the Downtown Farmers Market. We caught up with him at his Austrian Restaurant and Bakery to learn what it was like...back then and how things have changed.  Have a listen! 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Beer and the Industry with Ginger Johnson

Back for a return visit is our friend Ginger Johnson the founder of Women Enjoying Beer. We talk about the beer industry, the trends in beer and how leaving women out of the beer discussion can be a problem. Always fun and informative, here's Ginger!
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Getting Into Social Media for Business with Nick Westergaard

Is your business embracing social media or are you pushing it to the side of the plate like unwanted veggies? Nick Westergaard joins us from Brand Driven Digital to talk about just that. Recorded earlier at the American Marketing Association - Iowa Chapter Experience 2016 we break down what you should be considering and why. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Designing Marketing Messages and Tools That Work

There is a science behind what makes advertising and marketing messages work. That is the concept behind iTracking Research of Cedar Falls, Iowa. We asked Mike Whitson to tell us about the behavioral science that goes into learning what consumers react to and what motivates them to take action. From print to website creation to video what your eye sees dictates how you react. This interview was done during the American Marketing Association - Iowa Chapter Experience Event held in the Des Moines Metro.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.