Consumer Trends

The Fat Plant Society with Kasey Riley

We first met Kasey at the American Marketing Association - Iowa Chapter event last month. When she told us she was with the Fat Plant Society of Kansas City we made a date to follow up with her to learn more about her and her husbands' unique business. Think living walls and succulents, art and more. It's a fun conversation about a really interesting and sustainable design opportunity for businesses and homes. Here, once again is Kasey! 
 The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Getting Noticed Above the Noise

There is so much "noise" out there that businesses are finding it more difficult to get noticed among consumers. With Facebook changing their methods and new platforms coming online at a rapid clip it's no wonder business owners wonder if it's all worth it. Here, in our regular feature "Marketing for Business", Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications looks at several ways to get noticed and been seen as a leader in your community. First we offer up a challenge and an idea that you can steal and then we get into the power of Instagram for business. Again, steal our ideas and run with them...that's why we do this segment. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - A Case Study

Each week we offer up Marketing for Business a conversation about best practices, ideas and suggestions to boost the marketing efforts for business owners, managers and staff. Here Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications welcome Darson Grantham the owner of a business called The Mosquito Eliminators joins us in studio. Darson hasn't tried any digital marketing but does lots of door-to-door. We tackle digital and video and and traditional marketing and more...have a listen. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Brand Loyalty is Dead with Mary Ann O'Brien

Once again the Business News Hour took part in the American Marketing Association - Iowa Chapter Experience where over 120 business owners, marketers, agency types came together for a full day of learning. Topics ranged from content to branding to communication and more. Here we sit down with Mary Ann Riley from OBI Creative based in Omaha to talk about her keynote address, "Brand Loyalty is...Dead". Some great thoughts here...enjoy! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

American Marketing Association - Iowa Experience

On Friday the 23rd of February the American Marketing Association - Iowa Chapter will present the 5th Annual AMA-Iowa Experience - Navigating the Changing Marketing Landscape a full day of learning designed for businesses and marketing professionals. And, no, you do not have to be a member to attend. Here Christy Gooding, AMA-Iowa President and Senior Manager of Corporate Communications for GuideOne Insurance talks about the program, what you will learn, who is presenting and how to register. Once again, you do not have to be a member of AMA-Iowa to attend...see you in West Des Moines on Friday!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Restaurant Closings - What's Going On?

The past month has seen a number of locally owned restaurants close their doors. Some due to construction others due to a lack of business or a decision to just...quit. We thought it might be a good time to ask what is going on in the industry. Here Jessica Dunker from the Iowa Restaurant Association gives us some insight into the challenging world of the restaurant business. We also ask "what's hot" right now and we're a little surprised at the answer...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing Talk with Phil James and Michael Libbie

Each Tuesday afternoon we take you on a marketing journey with Phil James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Two advertising and marketing experts offering thoughts on everything from social media, content, video, traditional media and more. Today we talk about the "New Facebook" issue and videos, Facebook Live and the amazing Facebook Marketing...BOTS. No, really. Click on and learn more! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Marketing for Business - A Little Plan Lots of Customers

In our regular Tuesday segment on marketing for business Phil James from Good Milkshake Digital and I talk about how Amazon is disrupting everything, how small business can compete, how by making a plan and using technology you can crush other marketing giants and...this is important...how to leverage a "keystone" piece of marketing material into lots and lots of other social media touches. Give us some time and we can help you move the needle. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Networking, Waxing, Angry Goldfish and Facebook with Laura

We get to chat a bit with Laura Kinnard about a host of things from Cityview Best Of to networking, waxing, Angry Goldfish and changes to Facebook for business. It's a wide-ranging conversation with the author of DMBizMixer. Have some fun and get out there. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Investing in Cryptocurrency? Some Thoughts

It's pretty much the rage however 51 of 53 economists recently polled say that Bitcoin is in a huge bubble. Here we talk about cryptocurrency with Tom Myers a former investment professional. What is this stuff, how is it gathered, how do you use it and so many more questions.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.