Communication

Getting Advertising Results with Gale McKinney

It is the hope of every business to be able to show real results for your advertising and marketing dollar. How do you get there?  How about doing business with folks you know and trust and who can take your message to the target market YOU want to reach.  Oh, and then having your trusted advertising partner follow up with concrete information. Is this a myth?  Nope, it's the way Gale McKinney from Twin Rivers Media works. Gale is the founder of The American Cattlemen Magazine and Podcast as well as The American Dairymen Magazine and The Iowa Sportsman Magazine. Here you will learn the value of targeted marketing and more.  Meet my friend...Gale: 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 11 February 2025

We're back on time!  Welcome to the Business News Headlines for Tuesday the 11th day of February and thanks for being here. On a partly personal note I was at an early morning meeting of the ICON Water Trails Board where we came face to face with a host of great news about the project that is now ten years old.  You'll need to check out their website to learn more.  Should you want to follow us on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 9 minutes::
The EU says they too can play the tariff game;
New car prices are likely to climb and why;
Some retail chains are rationing...eggs;
Door Dash had some great news;
JPMorgan Chase workers bucking the RTO directive;
Immigration and the housing market made the news;
The Wall Street Report;
And what is the "New Television"?  We'll share.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 6 February 2025

Today the top story is abut trade between Mexico and the US. Factor workers across the border are wondering if they will have work if the 25% tariff goes into effect and, if it does what that might mean to not only the economy there but availability and the cost of products here. Meanwhile, should you want to follow us on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 10 minutes:
A recession across the border?
Amazon reported record earnings but there is a but;
The Bank of England and the nation's economic outlook;
What the heck happened in Nebraska?
Utah and public employees labor unions made the news;
The Wall Street Report;
And might this be the end of cheap stuff from Temu and Shein?
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 5 February 2025

Today we'll start things off talking about the LA wildfires and the problems local residents are having with their insurance companies and what California is trying to do to resolve so many issues. Welcome to the Business News Headlines for Wednesday the 5th day of February...glad you are with us again.  Also, should you want to follow us on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 11 minutes:
Homeowners and California insurance issues;
Tariff Talk: What will cost you more...soon;
Super Bowl ads are coming. How wacky can they get?
AI app DeepSeek and a company barred from doing business in the US;
Some labor news out of Whole Foods;
The Wall Street Report;
And, Starbucks is redoing their marketing message and why.
For the conversation you'll meet Paul Petrus the Senior Lead Facilitator for Best Corporate Events.. We met Paul in New Orleans last month and the work he did in two team building events was spectacular. If you have anything to do with planning your next corporate meeting make sure you check out Best Corporate Events.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Meet Training Specialist Emily Lang

Some people are truly "gifted" in their ability to have fun yet communicate clearly and effectively. Meet Emily Lang a Training Specialist with Tero International. Here we talk about her time as an actor and how life on the stage helped prepare her for her role at Tero. We also talk about how to better communicate and how sales people can be trained to become so much better when they embrace the skill of building relationships.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 29 January 2025

Welcome back and we've got a full boat of business news headlines for you today starting off with what rocked Wall Street as the Fed announced it was pausing interest rate reductions. And, stick around for the conversation with Emily Lang a training specialist at Tero International. This exceptional young lady talks about her career as an actor, life on the stage and how those things prepared her for what she does today.  Hint...it's all about helping people become better communicators.  Meanwhile, if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
The Fed decision wasn't much of a surprise but...
Auto and truck fuel standards? Forget about it;
Germany made a shocking announcement today;
The White House directive that caused so much confusion...
Rescinded;
Big data points due on Thursday...think credit card results;
Legoland is laying off workers;
The Wall Street Report;
And, some eye-popping restaurant news to share with you.
For the conversation you'll meet Emily Lang a delightful young woman full of energy and committed to helping Tero International clients become better communicators and even better sales people.  We'll talk about that, her acting career and more.  Enjoy...we did!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Why Learning About Diversity Matters for Business

We all come from diverse backgrounds and what leaders know and can learn from others can have a remarkable impact on business from sales to recruitment and retention. Here Kylie Gottschalk a Training Manager from Tero International talks about a program she is offering. What it's about, who should consider learning and more.  Enjoy...we did!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 26 December 2024

Yes, we like the markets, took some time off and watched some football on Netflix.  More on that coming up. Welcome to the Business News Headlines for Thursday the 26th day of December.  We hope you had a wonderful Christmas and now we get to wish you Happy Chanukah. And if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and all in under 10 minutes:
Holiday sales rose more than some expected;
But we don't get the disconnect about people and the economy;
It's been an impressive year for the markets and we'll share numbers;
How did EV's do this past year?  We'll share what we know worldwide;
The rate on the 30-year fixed mortgage climbed...again;
Unemployment numbers fall but, there is a but;
The Wall Street Report;
Congrats to Netflix and Christmas Day Football.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Fastline Marketing Group with Dean Barke

One of the things that is so impressive about the Fastline Marketing Group is their commitment to "white glove" customer service. That is just one of the nuggets you'll hear in this conversation with Dean Barke the President of the organization. While other companies have shed face to face customer service Fastline Marketing Group continues a tradition of in person sales calls. The company may serve the agricultural industry however the thoughts Dean shares here should resonate with any business. Enjoy, we did!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The PBR Back Story and Book with Andrew Giangola

Today you'll meet the very talented communications pro and author Andrew Giangola. Andrew recently released the book, Love & Try: Stories of Gratitude and Grit in Professional Bull Riding with the proceeds going to injured bull riders. Here we'll talk about his work with NASCAR, Pepsi-Cola, Simon & Schuster and now with the PBR. It's an inside look at the sport that has captured the "Cowboy Culture" and the hearts of millions of fans. Learn more about the PBR and grab a copy of Love & Try here.  Now, meet the man from Brooklyn, NY who rides a subway and not a horse...Andrew Giangola:
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.