Business to Business

Getting Advertising Results with Gale McKinney

It is the hope of every business to be able to show real results for your advertising and marketing dollar. How do you get there?  How about doing business with folks you know and trust and who can take your message to the target market YOU want to reach.  Oh, and then having your trusted advertising partner follow up with concrete information. Is this a myth?  Nope, it's the way Gale McKinney from Twin Rivers Media works. Gale is the founder of The American Cattlemen Magazine and Podcast as well as The American Dairymen Magazine and The Iowa Sportsman Magazine. Here you will learn the value of targeted marketing and more.  Meet my friend...Gale: 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and Getting Advertising Results 18 February 2025

Great to be back in the studio after taking President's Day off and thank you for being with us for this edition of the Business News Headlines. Also, stick around for a conversation with Gale McKinney about how to best get results from your advertising dollars. Something that is important for any business. And remember, should you want to follow us on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
The business impact of shutting down USAID;
Yet another egg update;
Brazil has voted to join OPEC+
The Duchess of Sussex is back in the news;
The Wall Street Report;
And, KFC is moving their corporate headquarters.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Best Corporate Events with Paul Petrus

For the past two years the National Tractor Parts Dealer Association (NTPDA) has used Best Corporate Events (BCE) to help us do team building events This year in New Orleans BCE worked their magic and the outcome was fantastic. Here we sit down with Paul Petrus the Senior Lead Fascinator for the organization. Paul talks about the early years of the company, how it has evolved and more.  If you have anything to do with any corporate meeting you would be wise to connect with Best Corporate Events.  Meet Paul...and Holly!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 5 February 2025

Today we'll start things off talking about the LA wildfires and the problems local residents are having with their insurance companies and what California is trying to do to resolve so many issues. Welcome to the Business News Headlines for Wednesday the 5th day of February...glad you are with us again.  Also, should you want to follow us on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 11 minutes:
Homeowners and California insurance issues;
Tariff Talk: What will cost you more...soon;
Super Bowl ads are coming. How wacky can they get?
AI app DeepSeek and a company barred from doing business in the US;
Some labor news out of Whole Foods;
The Wall Street Report;
And, Starbucks is redoing their marketing message and why.
For the conversation you'll meet Paul Petrus the Senior Lead Facilitator for Best Corporate Events.. We met Paul in New Orleans last month and the work he did in two team building events was spectacular. If you have anything to do with planning your next corporate meeting make sure you check out Best Corporate Events.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Meet Training Specialist Emily Lang

Some people are truly "gifted" in their ability to have fun yet communicate clearly and effectively. Meet Emily Lang a Training Specialist with Tero International. Here we talk about her time as an actor and how life on the stage helped prepare her for her role at Tero. We also talk about how to better communicate and how sales people can be trained to become so much better when they embrace the skill of building relationships.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 29 January 2025

Welcome back and we've got a full boat of business news headlines for you today starting off with what rocked Wall Street as the Fed announced it was pausing interest rate reductions. And, stick around for the conversation with Emily Lang a training specialist at Tero International. This exceptional young lady talks about her career as an actor, life on the stage and how those things prepared her for what she does today.  Hint...it's all about helping people become better communicators.  Meanwhile, if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
The Fed decision wasn't much of a surprise but...
Auto and truck fuel standards? Forget about it;
Germany made a shocking announcement today;
The White House directive that caused so much confusion...
Rescinded;
Big data points due on Thursday...think credit card results;
Legoland is laying off workers;
The Wall Street Report;
And, some eye-popping restaurant news to share with you.
For the conversation you'll meet Emily Lang a delightful young woman full of energy and committed to helping Tero International clients become better communicators and even better sales people.  We'll talk about that, her acting career and more.  Enjoy...we did!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 28 January 2025

We had some technical issues to work through on Monday but we're back with the Business News Headlines for Tuesday the 28th day of January.  In addition we packed in a conversation with Tom Eibel who works for a 175 year old German company that you don't know about but see and use their products daily. Meanwhile, if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
DeepSeek from China rattled the U.S. Markets and why;
President Trump and a victory lap over Columbia;
But, are Mexico and Canada...different?
There are headwinds to overcome;
And, we'll take a deep dive into five economic realities;
The Wall Street Report;
So, how are Americans feeling about the economy today? 
For the conversation, will meet Tom Eibel the Business Development Manager for a family owned company, based in Germany that has been around for 175 years.  And, the amazing thing is that while you may not know anything about them you use and see their products everyday. This is a remarkable story about Freudenberg-NOK and their world-wide business. Here too is the link to Corteco that we mention during the conversation. We learned a bunch and think you will as well. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Tom Eibel and the 175 Year Old Company You Don't Know

Here you will meet Tom Eibel the Business Development Manager for a family owned company, based in Germany that has been around for 175 years.  And, the amazing thing is that while you may not know anything about them you use and see their products everyday. This is a remarkable story about Freudenberg-NOK and their world-wide business. Here too is the link to Corteco that we mention during the conversation. We learned a bunch and think you will as well. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 24 January 2025

It's the end of the week and a reminder that we're back on the air Sunday, Noon Central and only on News Talk 1540 KXEL and yes, we do stream. Hey, if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 11 minutes:
U.S. home sales tanked badly last year and why;
DEI programs are being scraped at a rapid pace by major companies;
EV's are facing some pressure from the White House;
If you have a TikTok enabled phone you might sell it for big bucks;
Some major data  points coming next week and we'll share;
The Wall Street Report;
And, it's really nice to be rich and getting richer. Talking CEO raises.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 23 January 2025

Fighting a bit of a cold...no doubt like everybody else out there. This is the Business News Headlines for Thursday the 23rd day of January.  And,  if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 10 minutes:
The Supreme Court says you've got to register;
President Trump says he will lower prices but, there is a but;
The International Monetary Fund talks about the global economy;
What the USDA nominee has to say about politics and people;
The Wall Street Report;
Walmart to pay regional managers big bucks. But...
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.