Branding

Building a Charitable Brand with Desmund Adams

We often don't think of community service and charitable giving as a way to build a business brand but, according to Desmund Adams, we should and here's some thoughts on doing just that.Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Character and Business with Scott Raecker

Last week we had a story about how businesses that treat their employees well perform two to three percentage points better on the stock market.  So, how does business get there? Scott Raecker has been the executive director of Character Counts - Iowa since its inception in 1997. We talk about that, the partners that he works with and more.  Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Business Marketing Tip - Social Media Who's In?

Each month we offer up some marketing tips for your business. Today we looked at a recent social media survey that tells us a bunch about which social media channels are growing, who is using them and what that might mean for your business.  Here you go!Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

7 Tips to Improve Trade Show ROI

Just the other day a business owner was sharing the high cost of doing trade shows and questioned his return on investment.  Had he been listening to the News Hour he may have seen a big difference. From our advertising agency, "Seven Tips to Improve your Trade Show ROI". Here you go: Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Contact Us? Seven Tips for Business

Have you paid attention to your "Contact Us" page?  Do you have one?  Is it inviting? Do you actually share how to make contact?  Here are Seven Tips to Improve your Contact Us Page and how you can better communicate with people who want to do business with you.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.