Branding

Big News from the American Marketing Association - Iowa

It's not only fun but it's also business. On Thursday the American Marketing Association - Iowa Chapter is holding the NOVA Awards at the Des Moines Science Center. Attendees will "gear up in '50s and '60s cocktail attire for the Solar Soiree. Angela Ten Clay visited with us about the event and the fact Russell Klein the incoming CEO of the American Marketing Association will be the keynote speaker.  It's quite a coup for Des Moines and we chatted about that and more. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

A Discussion About Civility and Business

Recently the non-profit organization, Character Counts became part of Drake University and re-named the Robert D. and Billie Ray Center. We asked it's director Scott Raecker to visit with us about how business might take advantage of learning more about building a culture of ethics which also...can build a better brand and customer loyalty. Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Investing In People with Ro Crosbie

For over twenty-two years Tero International has been training other corporations employees in a wide range of programs.  We talked with Ro Crosbie the president and founder of the organization about the changes in workplace needs, how better trained employees can boost the corporate brand and what's hot in the field.  Here is our conversation:Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Successful Marketing and Branding with Chuck Mefford

When we started the Business News Hour we did so to give voice to business and to offer businesses, large and small, ideas on how they might rise to the top. This week Chuck Mefford from the author of Brand Formations is in town helping business owners build a better, more remarkable and sustainable brand.  Brands that people know and trust. We caught up with this Dallas based marketer and asked some questions about how business can do a better job at getting known.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing Tip: How To Build A Brand Message

Every so often we move from the business news of the day into a marketing tip for your business. It's what we do when we're not in studio delivering the news and business interviews.  Here's something that is going on, here in the Des Moines Metro on March 3rd.  If you have anything to do with marketing/advertising a business (product or service) I'd invite you to listen to why you should attend the event with Chuck Mefford.  Go!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing for Non-Profits

Also at the AMA-Iowa Experience event we met Cailin Stockdale the marketing director for the Boys and Girls Club of Central Iowa.  We asked her about the organization, the importance of volunteers, how she markets to her demographic and what she thought about the AMA-Iowa Experience.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

She's Re-Launching Her Business and Why

There comes a time in every business where change is necessary.  Meet Randi Schwartz-Carr the principal behind FUIRSA a tax preparing company in West Des Moines.  We asked her what F-U-I-R-S-A stands for (it's pretty cool) and why she is re-launching.  Some interesting insight here and something most business people can relate to.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Des Moines Business Events with Laura

Each Monday afternoon Laura Kinnard joins us to chat up what she has picked out at the top business meeting events of the Des Moines Metro.  Tonight we take you to some established events and some new opportunities for networking and business.  Here is our conversation: Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

The Career Connection Center with Justin Bogers

Goodwill Industries, across the country, has been in the midst of a re-branding effort and it comes in the form of the Goodwill Career Connection Center where anyone can get employment skills and help in their career search.  Justin Bogers is the person behind the Central Iowa career center and was kind enough to come in for a conversation: Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

Marketing - Learn, Link, Lead with Angela TenClay

We love the energy Angela TenClay from the American Marketing Association - Iowa Chapter brings to the interview. Here we talk about business and marketing. Who markets and how business people can learn more while linking up with knowledgeable people.  Two events coming up that you should be interested in attending. Here is that conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.