Branding

Personal Branding, Business and Cell Phones

We all have them and studies show we are using our smartphones...all the time. Callista Gould from the Institute of Culture and Manners has some practical thoughts on cell phone usage that may assist you in your personal and professional branding. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Free? - It Hurts Your Brand

Over the years I've learned a major lesson in working for "free". While I don't mind offering some help to non-profits here is what "doing stuff for free" does to your brand. Am I wrong?  Let me know. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

What Makes This Small Business Larger Than It Is?

We got the call from the Grimes Chamber of Commerce that we might want to chat with Clint Dudley the owner of Shade Tree Auto.  We asked why and Brian told us this business is not only growing but thriving in a very competitive arena.  Here is that conversation and thanks for the tip!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

How to Impact Business by Embracing Manners

Businesses are realizing that it is often the employee that has more to do with the business brand than those occupying the "C-Suite. Today we made welcome Michele Whitty one of the professional Tero International Trainers to talk about branding, career advancement and, well, manners. Love this topic...and we think you may learn something as well.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Importance of Image - Corporate and Personal

This is a fantastic look at image.  How does what you wear dictate what others think about you and where they place you on the leadership ladder? What do you need to remember when working on your dress and your overall career image. How important is all of this? Meet Becky Rupiper-Greene a certified image consultant from Tero International. Stunning information that can make a difference for you and your company. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

We Get Our Ah Ha Moment on with Mutual of Omaha

We heard they were going to be in Des Moines so we reached out to the folks from the Ah Ha Moment a program by Mutual of Omaha and we got to talk with Marina Carlisle one of the tour producers. What a fun conversation and a neat marketing story.  And, if you "want in" we give you the way to get there! Enjoy!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Bankers Trust - A Look at How Multi-Cultural Decisions Build a Brand

Who you are and where you come from has an impact on your business. That is clearly true when it comes to the diverse and multi-cultural efforts of Bankers Trust, a near century old bank, that is anything but...closed. Suku Radia is the President/CEO of Bankers Trust. We talked about inclusion, building community and how that helps build a solid brand. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

American Advertising Federation with Lori Strum

We invited Lori Strum from Performance Marketing to visit with us about her work and the American Advertising Federation - Des Moines Chapter. So, you get to listen to a couple of advertising folks talk...advertising and marketing. In addition, the AAF-DSM has an event happening this week with Mike Draper from Ray Gun of Des Moines. Listen in!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Marketing Thoughts with Russ Klein

While the name Russ Klein may not be familiar we'll bet you've heard of Gatorade, McDonalds, Maytag, United Airlines.  For over 25 years Russ Klein has been involved in value creation and brand turnarounds with some of the biggest names in the nation. Today Russ is the CEO of the American Marketing Association.  We caught up with him at an AMA-Iowa event to ask him about marketing and advertising.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Banking with Tim Kintner

Not long ago we reached out to Banker's Trust, the "home-town bank" of Des Moines and Tim Kintner the Executive Vice President for Consumer, Private and Regional Banking Markets.  Tim recently accepted that position moving from Cedar Rapids and we wanted to know more about the banking business...from a person who has spent a career in the business. From lending to banking in Phoenix lot's of ground to cover.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.