Branding

Real Time Conversation with Social Media...Coming Back?

We held Laura Kinnard over for a discussion about "real-time communication" with social media. The theory is that social media tools became popular when people used them to communicate rather than simply "push" products and services. Laura believes the trend is starting to turn and that people are becoming more aware that we need to get back to communication over marketing.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Let's Brand Your Business for...Sales with Chuck Mefford

Our guest is a returning visitor to the Business News Hour is Chuck Mefford from Brands Formation. Author, marketer and branding expert was in Des Moines this week helping business owners better understand the science of branding/marketing. Our conversation and our toothpaste test!  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Golden Openings and Special Events with Kimberly

Our guest is the principal of Golden Openings based in Urbandale and Kimberly Baeth, like many business people, saw a vacancy and built a very successful business helping in event management. In addition her company is holding a Regional Business After Hours for the benefit of the John Stoddard Cancer Center. We love hearing about cool business stories. Here you go!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Brands Formation with Chuck Mefford

We asked Des Moines Radio Group General Manager, Jeff Delvaux to spend some time in the studio chatting about the upcoming event featuring Chuck Mefford from Brands Formation. What attendees can expect to learn about their business and about advertising. Listen and then register.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Business Social Media and Networking with Laura!

Each week Laura Kinnard joins us to talk about business education and networking events in the Des Moines Metro along with some social media thoughts. Here's Laura and you can also follow along #DMBizEvents on Twitter. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Midwest Marketing Seminar with Deb Brown

This weekend, in Mason City, Iowa over a dozen marketing experts will offer a full day of insight and training regarding business and social media marketing. Deb Brown, the Executive Director of the Webster City Chamber, is the coordinator of the event. Learn what will be discussed and how you can still register to attend. It's all at NIACC in Mason City. Here is our conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Workers, Iowa Restaurants and More with Jessica Dunker

Last week we had a story about how difficult it is to find food service workers...everywhere. We asked Jessica Dunker from the Iowa Restaurant Association to share with us what they know and what, on a state-wide and national level, associations that represent restaurants are doing about it. AND, we also chat about Dine Iowa - Grand Tasting Gala this week in Des Moines. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Restaurants Need Help - We'll Start with Branding

It's a huge problem for the restaurant industry...no help. No chefs, cooks, servers, dishwashers...no help. The reasons are many but chief among them is the "brand" associated with food service. In Europe food service workers are admired...in the U.S. they are often looked down upon. The restaurant industry needs to build a better brand.  Some thoughts...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Branding - What Business Needs to Know

One of the goals of the Business News Hour is to offer business owners/managers and boards information on how they can boost their success. In this segment we visit with our friend Brooke Benschoter of The Consultancy a public relations and branding firm here in the Des Moines Metro. What is it that businesses can learn and then do to increase acceptance?  Have a listen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

How Bankers Trust Uses Community Capital

You can say what you want about how "big is better" but, in reality, being connected wins the day. Betty Ridout is from the Windsor Heights location of Bankers Trust. We talked about being truly "local", what it means to be invested in a community and how that investment is truly the capital of a community.  Enjoy!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.