Branding

Finding and Retaining Employees while Polishing your Business Brand

We sat down with Jeff "Del" Delvoux joins us to talk about the way radio can help your business find and retain high quality individuals. This "passive recruitment" program authored by nationally known speaker and HR professional Chris Stonick works.  The Des Moines Radio Group is putting on a two hour, free, seminar on the 22nd where you can learn how to find and retain employees while boosting your business brand. Have a listen! Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Word of Mouth and Your Business Brand

During the American Marketing Association - Iowa Chapter event last week we sat down with Ryan Hanser from Hanser and Associates a public relations firm to talk about word of mouth marketing. What is it, how do you make it happen and who controls your brand?  Those questions and more along with answers from Ryan.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The AMA-Iowa Experience with Ellen Held

We sat down with Ellen Held from the American Marketing Association - Iowa Chapter and talked about the biggest marketing experience that comes to Des Moines on Friday 5 February. While it may be too late to register we talk about what AMA-Iowa offers businesses and how they might get more involved. Meet Ellen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Allegra Marketing with Amy Eaton

Our guest is Amy Eaton Jaeger who is the Chief Experience Director for Allegra Marketing - Print - Mail and we chat a bit about advertising/marketing and the 12 non-profits the company is helping with $10,000 worth of assistance. Good stuff when a couple of marketing people get together. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Branding the Automotive Recyclers Association

Two things stand out from our conversation with Mike Swift the president of the Automotive Recyclers Association: 1) This isn't your grandfathers junk yard business and 2) Automotive manufacturers need to stop their protectionist practices for safety reasons if nothing else. Those two points and how auto recycle centers can save motorists large sums of money. Here is that conversation:  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Networking and Social Media with Laura

She's here and in to chat about networking for business and offer up some social media tips for your business. Places to go and learn the art of networking and ways to boost your business through social media. It's all here with Laura Kinnard! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Central Iowa Bloggers Round Table

Each month on the first Friday morning the Central Iowa Bloggers meet at Panera Bread on University in West Des Moines. Why? Just to share conversation about marketing, advertising, social media, technology and more. We took our microphone along and this is what we got...sort of a Seinfeld Episode of creative conversation. Here is Cinnamon Rost, Greg Hauenstein, Laura Kinnard and Justin Brady with the CIB Round Table.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Future of West Des Moines and More with Rebecca Ryan

Our guest is a futurist who helps businesses and communities peer into the future for planning purposes. Rebecca Ryan is the owner of Next Generation Consulting based in Madison, Wisconsin. Her group was hired by West Des Moines to start looking at what the community might be in twenty years. Interesting and valuable thoughts. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Networking and Social Media with Laura

Each week Laura Kinnard joins us to chat about networking opportunities and social media. Today she lays out some of her top picks of the week and sprinkles a little social media talk as well. Here's Laura!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

A Marketing Tip for Business...Your Business?

Here's a Marketing Tip we did last week during the broadcast. No matter what business you have you can do more business by enlisting the help of Brand Warriors.  You, in your business can do better than the malls and the big box department stores if you work at cultivating...Brand Warriors. How do you do that? Here's that retail/business marketing tip with a hat tip to Von Maur: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.