Branding

First Quarter Marketing Tips for Business

Spend five minutes with us and consider these marketing tips that will help your business make the First Quarter of 2017 one of the best ever. We're not going to lie to you...it will take work. But, in the end you should see a marked difference in consumer awareness and, most important, sales. Have a listen...
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Networking and Social Media for Business with Laura

We don't have many business networking opportunities this week...however...we do have some thoughts regarding events and social media. Also for Business. Here's Laura Kinnard! 
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Holidays and Business Etiquette

During the holiday season businesses and employees are faced with a number of challenges when it comes to business gatherings/parties/events. Being aware of specific etiquette techniques, both from the host and guest, can be helpful in personal branding and career building. Here Michele Whitty from Tero International offers up some thoughts and help for the holiday season...and really any business event that brings people together. 
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Referral Marketing - What & How with Mike Colwell

Spend some time with us and learn more about the power of Referral Marketing. Mike Colwell from Square One DSM, part of the Greater Des Moines Partnership, is with us for a conversation about what referral marketing is, what it can do and how to get it done. From buying software to creating organic referrals the technique can be a fantastic way to build business. 
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Iowa Wild Hockey - The Business with Todd Frederickson

Since 2013 when he was named President of the Iowa Wild Todd Frederickson has been busy in creating solid relationships between business and hockey. Here we talk about the sport, the thrill of winning, the players, the adjustments the front office has made regarding business sponsors and more. It's a wide ranging interview about the business of creating a successful experience for not only the fans but also the many business sponsors that generate the revenue necessary to maintain AHL Hockey in Iowa.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Business and Public Relations

Think of the thousands of dollars spent on marketing a brand and how fragile it becomes once the business has lost control of the message. Our guest is Brooke Benschoter a public relations expert. We talk about the importance of finding your "story" and then getting that story told. It's something that most people can't do and it's best if it is left in the hands of an expert. Spend some time and learn what positive PR can do for you.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

We Talk Small Business Marketing and Small Business Saturday

It's Small Business Saturday on 26 November. Last week I wrote this post about six tips for small business retail to capture a bigger share of retail dollars. Today Laura Kinnard and I talk about each of the six items and we get her experienced take on what your small business can do to amplify your message and steal more from Big Box. Enjoy.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Public Relations & Marketing with The Adelman Dean Group

There are many factors that go into creating a successful brand and then maintaining that position in the eye of the consumer. Here Liz Adelman and Genevieve Dean of the newly formed AdelmanDean Group share with us their experience and some tips for successful marketing and public relations.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Social Media and Business Networking with Laura Kinnard

Each afternoon, on Monday, our regular contributor Laura Kinnard joins us for a discussion about social media for business and a look at business networking opportunities in the Des Moines Metro. Today we talk a bit about the Hashie Awards from last week, the American Marketing Association - Iowa Chapter and much more. Enjoy:
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

Social Media Club of Des Moines - Hashie Awards 2016

Recently the Social Media Club of Des Moines presented the 2016 Hashie Awards honoring social media efforts from business and industry here in the Greater Des Moines Metro. The judging was done by a team of social media professionals from across the United States. We spent some time at the event and interviewed many of the award winners and their agencies. If you listen you'll pick up an idea or two how to use social media for your business...after all, these are the best!
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.