Branding

Keeping Your Customers Continually Infatuated - Gabor George Burt

Early this month Gabor George Burt, author and lecturer was in the Des Moines Metro to speak at CIWeek 2018. Gabor born in Budapest and educated in the United States and France came to speak on creating an experience that will keep consumers continually infatuated with your brand and…how they will turn that infatuation into becoming your brand warrior.
Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as being a leading expert on Blue Ocean Strategy. His book, Slingshot is about how you can re imagine your business and your life and re connect with your natural creativity to achieve success….  Here is our conversation.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Employee Branding, Events and More

Each week we do a special segment "Marketing for Business" where Phil K. James and Michael Libbie offer up marketing ideas and tips to help your business break out and excell. Here we talk about Experience Retail, giving employees the ability to help build your brand, the human interaction of social media, how to create an event that gets traction and attendance. Here from Good Milkshake Digital and Insight Advertising, Marketing, and Communications is "Marketing for Business". 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.
 

Marketing for Business - Getting Noticed Above the Noise

There is so much "noise" out there that businesses are finding it more difficult to get noticed among consumers. With Facebook changing their methods and new platforms coming online at a rapid clip it's no wonder business owners wonder if it's all worth it. Here, in our regular feature "Marketing for Business", Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications looks at several ways to get noticed and been seen as a leader in your community. First we offer up a challenge and an idea that you can steal and then we get into the power of Instagram for business. Again, steal our ideas and run with them...that's why we do this segment. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

A YouTube Conversation with Tero International

In this segment we visit with Kyle Plummer the Marketing Director at Tero International about video and a focus on YouTube. How the company has used the platform to reach, not only, current clients but also individuals who may know nothing about Tero. Here he talks about tips and ideas that has helped the company reach and interact with more people. And, it starts with a plan. Here is a link to their YouTube Channel. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Take Time to Get Your Content Right with Kasey Riley

Meet Kasey Riley educator turned library marketer turned Chief Marketing Officer at The Fat Plant Society of Kansas City. Kasey was one of the presenters at the Iowa-AMA Experience where she spoke about the importance of carving out time to write...clearly, with meaning and with passion. Content it matters if it is...good. You can connect with Kasey on Twitter @KaseyLaineRiley. Meet Kasey!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Hyper Local Events

Each Tuesday Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing and Communications talk...marketing. What's hot, what isn't and what needs work. Today we visit with Kaythryn Dickel from Midwestix who joins us to talk about her business, some frustrations and how the world of Facebook is changing...and often not for the better. It's all marketing and it's all business. Listen in!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Networking Events with Laura Kinnard

Each week Laura Kinnard from DMBizMixer joins us for a conversation about networking events in the Greater Des Moines Metro. From small networking opportunities to large event and some education about marketing thrown in...she's got a list. Here's Laura! And, if you want to list yours, easy, #DMBizEvents on Twitter. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Power of Questions in a Presentation

When giving a presentation to a small group or a large audience remember the Q&A portion of the presentation might be the most important part of your time. Here we visit with Carlos Alvarez from Tero International about the Power of Questions. How to ask for questions, how to handle negative questions, how to encourage a silent audience to become engaged. We cover lots of ground here...listen in! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business with Phil K. James & Michael Libbie

It's what happens when two marketing professionals get together in the same studio and talk...business marketing. Here Phil K. James from Goodmilk Shake Digital and Michael Libbie from Insight Advertising, Marketing & Communications open up with a neat story about Gary Vaynerchuk and his digital visit to a 5th Grade Classroom in Des Moines to specific targeting of Facebook ads. How to get the big bang by KNOWING where your customers are and then...target them. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Networking Events and a Networking Tip with Laura Kinnard

Each week our networking contributor Laura Kinnard joins us for a conversation of timely events in the area meant to help you further your business and/or career. Here we talk about Million Cups, Des Moines, the Greater Des Moines Partnership, the American Marketing Association of Iowa, changes going down on Facebook and she offers up a LinkedIn networking tip that is truly worth the listen. You can see all the events at DMBizMixer.com. Here's Laura! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.