Branding

Building a Better Block with Jason Roberts

How we move from place to place and how we use existing structures to build community is what Better Block is all about. Recently Jason Roberts the founder of The Better Block was in Iowa where he presented ideas that can help re-shape rural and urban communities into destinations. This is truly good stuff...and well worth your time. Meet Jason Roberts! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 11 with Josh Fleming of Bank Iowa

Each week we get our "marketing on" with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications and we talk marketing. This week our guest is an old friend of ours Josh Fleming who is the Vice President of Marketing at Bank Iowa. Now, that we are not constrained by time limits we can have some real fun offering up some thoughts and ideas about what works...and what may need work.  Let's get into it!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

IOB Out to Lunch with Callista Gould - Part One

It's something brand new...Insight on Business Out To Lunch is talking business over...lunch. Here we launch our first episode with writer/speaker Callista Gould from the Culture and Manners Institute. Her new book, "The Exceptional Professional - What You Need to Know to Grow Your Career" is packed with useful information and stories that are designed to help you and your career. Listen in as we talk about going out to lunch, the business dinner, proper dress and more. IOB Out to Lunch was hosted by Table 128 Bistro in the Des Moines Metro.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business Side of a Successful Restaurant with Lynn Pritchard

This week we launched Out to Lunch with Michael Libbie a new segment that features a prominent Iowa business person (and perhaps even a politician) and we talk business over lunch. This gave us a perfect opportunity to sit down with the owner and chef of our host restaurant Table 128 Bistro & Bar, Lynn Pritchard. Here we talk about what goes into creating a restaurant experience that infatuates customers, what keeps them coming back, the menu, the staff, the husband/wife team and, of course, Julia Child. Meet Lynn... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - YOU Own the Media

In this episode Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk about getting businesses to understand the power they hold in their pocket. How with some planning and thought you can turn your Smartphone into a media company. The world of print, audio and video are still  powerful ways to market your business however, today...you don't need that third party as much as you did ten years ago. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Business Secret: "Create a positive experience at every level."

On this broadcast we have had any number of stories about creating a positive customer experience so great that consumers become infatuated with your product or service. Sounds good...but how do you go about making it real? Recently we were invited to attend a special event at Bike World of West Des Moines and sat for a few moments with Forrest Ridgway who has been in this business for four decades. His business continues to expand at a rapid rate, now numbering three locations in the Des Moines Metro, and outpacing many similar facilities across the nation. How does he do it? We also visited with Ben Gonnerman a manufacturers representative who works for a number of companies. We asked about Pearl Izumi and Shimano and the R&D that goes into taking products to market. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

What Signals Are You Sending? With Carlos Alvarez

We welcome back our friend Carlos Alvarez from Tero International as he answers questions about speaking style, communication secrets, how to organize your presentation, what "tells" are you sending to your audience and much more. These are all from Impact: How to Speak Your Way to Success by Tero. It doesn't matter if you are a professional speaker, want to be or you're doing sales...if you listen you will learn.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Maine Street Studio - Creativity Unleashed

When we first visited Maine Street Studio we were so taken by the light and the size of the space. Those of you who shoot video or stills get it. Meet Fritz Nordengren the proprietor of Maine Street Studio located in a very cool, historical building. A photographer and self described "story teller" Fritz has this amazing rental studio that allows agencies, photographers, video professionals to come and use on an hourly basis or longer. Shoot food to fashion and more. We were so impressed...have a listen to his story. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Iowa Business Journals with Jolene Goodman

Who says "print is dead"? Each month we take a look at the Iowa Business Journals with Jolene Goodman from Big Green Umbrella Media. In this months edition the feature is on succession planning for business. We also talk about small to mid-size businesses and the fact that Jolene is seeking a sales professional. Yep, print is growing when it is targeted... Here is our conversation:
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

From Infatuated Customers to Using LinkedIn for Marketing - Phil & Michael "Marketing for Business"

Each week we give business a shot in their marketing arm with Marketing for Business a conversation between Phil K. James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Here we start off with a bit about consumers and creating a culture Gabor George Burt calls "infatuating" and then move into tips on using LinkedIn to boost sales and marketing. We move pretty fast...here you go! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.