Branding

It's About The Voice with Sharon Feingold

The spoken word contains great power especially when it comes from trained voice professionals. The inflection, the urgent message the information all have an impact on consumers. Meet Sharon Feingold of Atlanta a professional voice talent used by many national companies to create a connection with current and potential customers. Here we talk about the business of voice professionals, how she broke into the business, the work she does, the competitive nature and advice on getting started. Plus...some other fun facts.  Enjoy! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 24 Apri 2020

It's beginning to look like a good time to become a vegetarian.  Here are the top business news stories for you on this the 24th day of April. 
Beef, pork and now turkey plants...closed;
Remember the lotteries?
President Trump to USPS, "Raise rates!";
Neiman Marcus to file Chapter 11;
The Wall Street Report;
Still not getting the "bailout" right.
Those stories plus a wide ranging conversation with Jeff Stein as he will soon mark his 40th year as an Iowa radio broadcaster. We'll tell some stories, share some technology, promise not to talk about COVID-19 (but then fail) and also how you, the public, is changing in how and when  you get your information. Listen to that conversation here and make plans to attend his virtual history program on Tuesday the 28th.  Click here for more! 
Thanks for listening! 
 

Talking Radio and 40 Years Behind the Mic with Jeff Stein

The business of radio broadcasting has changed greatly yet the reason why we do what we do...has never been  more important. Here is a wide ranging conversation with Jeff Stein the Program and News Director for News Talk 1540 KXEL who began his Iowa radio broadcasting career 40 years ago in Marshalltown. We'll share some stories talk about the importance of the media, transparency issues and how we deliver the news using technology and digital access that continues to change. In addition Jeff will be presenting a gripping Iowa Almanac history seminar for the Ames Public Library and YOU can join the event on Tuesday the 28th starting at 7PM.  Here is my friend Jeff Stein... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 21 April 2020

It was yet another down day on Wall Street driven by some odd things with the world of oil...but that's just one story. Here are the others:
If you didn't get your stimulus it's coming;
The government website has...troubles;
Falling oil futures and what that means at the pump;
HBO Max to come online soon (more binge watching);
The White House says Q2 drop in GDP may be the worst...ever;
The Wall Street Report
Casinos want to be the first to re-open.
Also today a visit with Laura Kinnard from Drake University, DMACC and the Runway Innovation Studio about co-working, branding and staying on top of technology as you find ways to work...remotely. You can hear that conversation here. 

Talking Technology and Brands with Laura Kinnard

Each week I sit down with Laura Kinnard from Drake University, DMACC and The Runway Innovation Studio and chat a bit about business. This week we're talking about co-working and how come those places are still open. We're all about sharing new platforms for digital networking and a brief conversation about businesses "staying in the game" so they do not lose market share. Here's Laura....
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 13 April 2020

So many things going on in the world of business and we've got the top news stories just a click away.  Here's what we've got for you:
Essential or...not;
The bottom could be falling out of the used car market;
Amazon and third party sellers;
Sexual harassment at McDonald's?
The Oil Deal - Too little too late;
Sobering news about the economy;
The Wall Street Report;
The "Post Pandemic" Office.
Those stories and Laura Kinnard is in talking about how some are finding out that going digital isn't the waste of time they may have once thought it was. You can hear that conversation here. 
Thanks for listening! 

No Longer a "Waste of Time" - Going Digital with Laura Kinnard

If it is true that "necessity is the mother of invention" look no further than COVID19 and how some businesses and organizations are suddenly adopting some form of digital marketing. For years Laura Kinnard from Drake University and DMACC has been all about encouraging her students and the businesses to adopt a digital platform to reach consumers. Now many are there. Today we offer some shoutouts to Chris Snider of Drake, Phil K. James from Good Milkshake Digital, Debbie Marshall, FUSE Chamber, the Greater Des Moines Partnership and the Iowa Center for Economic Development.  See...we've been watching! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 26 Mach 2020

In normal times an unemployment report like we received this morning would have shut the markets down. But these are not normal times.  Click ahead for the business news headlines for Thursday the 26th of March:
No, these are not normal times;
Truck drivers get a reprieve;
Vacuums to Ventilators;
Panic buying is hurting employees;
UAW wary of opening up auto plants;
The Wall Street Report;
Nurses on the front lines.
Those stories plus a wide ranging conversation with Janice Person who recently started her company JP Loves Cotton. We'll talk about consumers, branding, transparency, trust, agriculture and consumers. It was great to reconnect with my friend from St. Louis about her new adventure. Listen to that conversation here. 

Building Brands and Awareness with Janice Person

In this wide ranging conversation I reconnect with Janice Person akd J.P. Loves Cotton about business, agriculture, brand building and making connections. In addition we talk about connecting consumers with agriculture and how she is making that happen at the same time. Meet Janice Person, speaker, brand builder, marketer, podcaster and friend. I think you'll enjoy this. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Connecting, Even Now, Is Critical - Skills with Ginger Johnson

She is no stranger to The Business News Hour, Ginger Johnson is a professional connector a person who helps others create meaningful connections that build into real relationships. And, today, perhaps more than ever, how important that is.  Here we'll talk about the art of connecting, why it matters, what to do if you feel as if you can't connect and tools you can use, right now to help you work on this important skill set. In addition she just did a video about Ten Plus Ideas of How to Stay Connected even in the times we face.  Enjoy! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International