Books

Keeping Your Customers Continually Infatuated - Gabor George Burt

Early this month Gabor George Burt, author and lecturer was in the Des Moines Metro to speak at CIWeek 2018. Gabor born in Budapest and educated in the United States and France came to speak on creating an experience that will keep consumers continually infatuated with your brand and…how they will turn that infatuation into becoming your brand warrior.
Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as being a leading expert on Blue Ocean Strategy. His book, Slingshot is about how you can re imagine your business and your life and re connect with your natural creativity to achieve success….  Here is our conversation.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Floppy Show Book with Jeff Stein

He's back for a longer conversation about The Floppy Show Book. Jeff Stein is a broadcaster and author and he has recently released The Floppy Show Book and it's getting great reviews. "Floppy was such a special television event that, for thirty years, delighted kids and parents." Here we talk about Dwayne Ellett the creator of Floppy, his ability to work all sides of the show, personal events and so much more. Get to know Floppy all over again...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Floppy Show News Outtake from 26 Feb 2018

Here is an out-take from our news segment of Monday where we talked about the new book, The Floppy Show with Jeff Stein. Whild the event was yesterday in the Historic Valley Junction this gives you an idea of what the book is about...enjoy. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Business of the Library - Julie Wells & Laura Sauser

Years ago, with the advent of the Internet, many thought it was the end of the public library. Many were wrong. Here we explore what the public library has become and the changes that has come about over the years. From the Urbandale Public Library we welcome library director Julie Wells and community outreach coordinator Laura Sauser. No matter where you live we think you'll find some similar changes in your community. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Jason Wright - Comic Book Artist - Our Small Business Spotlight

Meet graphic artist Jason Wright who not only does freelance work but writes and publishes his own comic books. We found this an interesting way to make a living and wanted to learn more. Here we talk about his journey, education, passion and work as J. Wright in our Small Business Spotlight. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

A Caregiving Manual by Nan McAdam

A chance meeting led us to Nan McAdam the author of Surviving the Stress of Your Parents' Old Age - How to stay organized, loving and SANE while caring for them". Having cared for her parents Nan communicated with others and created this "self-help" book that helps readers deal with the myriad of issues surrounding caring for loved ones. We also chat a bit about her young adult book series and the upcoming release of Alcohol, Bibles and Demons horror/fantasy for adults.  Meet Nan...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

New Bookstore in Valley Junction!

Last week during our news segment we had a story about the rise of the book store. All across the nation bookstores are once again the thing. Even Amazon has gotten into the business of brick & mortar with several stores open across the country. Here in the Des Moines Metro we're a bit more humble. Meet Jenn Thompson who has just opened J.Tompson Books in the Historic Valley Junction. And...this weekend Jenn is hosting an author event at Blank Park Zoo...it's all about independent authors and their work. So...go...read! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Social Media and Business with Tero International

Often business owners/managers fail to see the value in an aggressive social media campaign. We understand. It's tough to make time to plan your social media strategy and then execute. However, those business professionals that fail to utilize social media to boost their brand do so at their own peril. Here we talk about the work Tero International is doing and in particular their weekly live YouTube broadcast that focuses on the book, "Your Invisible Toolbox - The Technological Ups and Interpersonal Downs of the Millennial Generation". With us is Ro Crosbie and Kyle Plummer who tell us the how, why and connection points they have discovered over the 23 broadcasts they have done so far this year.   
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Who & Why a Book for/about Millennials?

In this segment we visit with Deborah Rinner the co-author with Ro Crosbie of the book "Your Invisible Toolbox - The Technological Ups And Interpersonal Downs of the Millennial Generation" about this target demographic. What did they learn in the research they did for the 100 (very short) chapters and are there any "secrets" in the book? However, don't let the title confuse you...any generation can use the tools in this toolbox to improve their career and life goals.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Digging Into Your Invisible Tool Box

For generations the masterful book "How To Win Friends and Influence People" has been the go-to personal development roadmap for countless individuals. Now a new book, written for this age, is making waves when it comes to learning how to better connect with people for business and personal growth. "Your Invisible Tool Box - The Technological Ups and Interpersonal Downs of the Millennial Generation" by Rowena Crosbie and Deborah Rinner is a book, that in short teachable chapters, can have a profound effect for individuals of any age. Here we visit with Ro Crosbie about what the book is, how to use it and offer up some concrete examples as to why it has become a indispensible read for success. In addition, we share the new idea of the "Perennial Generation"....
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.