Advertising Tips

Advertising & Marketing with Jeff Pfeifer of TractorHouse

Advertising and marketing products and services can be a nightmare. So many avenues and so little resources. Here, during the NTPDA Annual Conference and Trade Show, we sat down to talk about those topics, the use of print and digital media with Jeff Pfeifer of TractorHouse.com.  TractorHouse, a division of Sandhills Global Media has been coming to these annual events for years and not only does the Lincoln, NE based company produce products that put buyers and sellers together they also create and host many of the websites currently in use by members of this association. Click the player to listen to a wide-ranging conversation about several of the ways you can take your product or service to the consumer who is motivated to buy.  This conversation originally aired on News/Talk 1540 KXEL based in Waterloo, Iowa.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 24 March 2023

Welcome to the Friday Edition of the Business News Headlines, grateful that you've decided to spend a little time with us as we share some of the top business news headlines of the day.  Also, a reminder that we're back with the Business Week in Review this Sunday at Noon Central and  only on News Talk 1540 KXEL...and, yes, we do stream. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
Michigan made history today...think "Right to Work";
In another union story we're talking about Disney;
What's going on and what will become of mortgage rates?
Is all of this with TicTok real or...theater?
Some news from Rivian;
The five most expensive TV ad campaigns ever...we have a list;
The Wall Street Report;
The return to the office debate...continues.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 1 March 2023

Welcome to the first day of March! This is the month that can bring anything from downpours to a foot of snow to sixty degree weather.  Meanwhile, can somebody over at LinkedIn tell us why our video tease has started to post sideways? Back to today: We're kicking things off with a story about advertising, podcasting and that odd thing that happened in January. In addition a couple of retail stories and a recall notice.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
The odd advertising thing that happened in January;
More mortgage application news;
Gender pay gap...call it what it is; discrimination;
Some frightening vehicle recall news;
New pricing coming to Dollar Tree;
More sketchy news from Kohls;
Promise if you "Red Line" you will get caught;
The Wall Street Report;
Some airline pilots get a big raise...how big?
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines & More 22 February 2023

Welcome back to the business news headlines for Wednesday the 22nd day of February where here in Central Iowa we seem to be escaping the winter weather that is hammering folks to the north.  Stay safe as this huge storm rolls across the nation. Interesting fact:  Temperatures are between zero and one-hundred degrees.  In the news today...some housing help to locking up retail merchandise.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:   
Help from the Biden Administration for homebuyers;
Well, now...about that train derailment in Ohio;
NPR announces a shortfall in revenue;
And the network will cut 10% of it's workforce;
The Central Bank announced a new rate increase;
Locking up retail merchandise creates a new issue;
The Wall Street Report;
Restaurant "subscriptions" good or...not so much?
For the interview you'll meet creator Trevonte Diggs who has quite the story from basketball to video production for a CBS affiliate to video production at Tero International and his own company.  He offers some thoughts and some tips for any business.  To listen, click right here! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Meet Creator Trevonte Diggs from Tero International

There are amazing people all around us and today you're about to meet yet another. This is Trevonte Diggs the video producer at Tero International. A college basketball standout Trevonte was all set to play ball in Europe when the pandemic struck. Change of course had him doing work for a CBS affiliate and then on to Tero.  Trevonte is also an entrepreneur who creates videos for non-profits and businesses. Have a  peek at his, stunning, site, Innovative Consulting. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 13 February 2023

Welcome back to a brand new week of the Business News Headlines.  Hope you had an excellent weekend and what a thrilling Super Bowl.  Yes, we were glued to the tube yesterday afternoon.  And, coming up in today's newscast we'll take a look at some of the ads that ran yesterday. The winners and some odd pieces of work. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: 
Revenue for Twitter takes a beating and that explains so much;
A major automaker to build a 3.5 billion dollar battery factory;
More vehicle news: Some smart decisions from Detroit;
More recession talk but, not what you might think;
Women's underwear; why is it more expensive than men's?
More layoff news from Big Tech;
More grocery war news;
The Wall Street Report;
The Super Bowl ads that caught our attention.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines and More 6 February 2023

Welcome to the Monday Edition of the Business News Headlines and an interview today with a great composer of commercial music, James Goodlett. We'll kick things off today with a story about a tabloid that has been for sale for...years but completely missed our radar. We'll end with a story about how pricy day care has become and why.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: 
The tabloid sold and the some wild stories;
The FAA slaps United Airlines with a fine;
A new offering by a pizza chain that will surprise you;
L’Oréal is headed to court and why;
The Wall Street Report;
The skyrocketing cost of day care. Why and the impact.
For the interview you'll meet composer and producer James Goodlett. Don't expect to sing along or dance to his music it's strictly commercial. You can here his story and some samples of his work here.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Meet Commercial Music Producer James Goodlett

Here you’ll meet music creator and producer James Goodlett…but don’t expect to dance or sing along to his creations…  He produces commercial music for film, podcasts, video bloggers, radio and TV Commercials and it’s some of the best original music out there. And, yes, we'll offer a sample of his work in this interview. Also James is now teaching others how to expand their creative library. Here is that link.   James Goodlett from Jam Good Productions...and his story.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Business News Headlines 17 January 2023

If you had the day off, like we did yesterday, welcome back to the Business News Headlines coming to you this week from Nashville where we are on assignment. In the news today we'll be talking about wealth, used cars, Big Mac's and lots more. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
What has happened to the used care market?
The wealthy got a bunch wealthier; 
The ousted CEO walks away with millions;
Full service restaurants face more headwinds;
Another major company cutting jobs;
McDonalds wants you to want more;
The Wall Street Report;
The FTC and non-competes.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Business News Headlines 9 January 2023

Welcome to the Monday Edition of the Business News Headlines, glad you're with us again today. Coming up some of the top business news of the day, a  peek at what happened on Wall Street (and why) plus, for the interview you'll hear from entrepreneur and realtor Zac Bales-Henry about his business the Black Phoenix Group.  Why he thinks smaller is better than large firms and the story of some  historic homes (one of which he lives in) and where they came from.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: 
Finally here: Right to Repair;
Another 3,200 to head to the unemployment line;
He will pay $400,000 because he lied;
Costco is shutting down a service;
Sam's Club vs. Costco in price;
McDonald's is bringing back a fan favorite;
The Wall Street Report;
And an avalanche of ads is burying Google users.
For the interview you'll hear from entrepreneur and realtor Zac Bales-Henry about his thoughts on smaller being better and more nimble than large real estate groups and we'll spend some time talking about the historic California inspired homes that dot Windsor Heights, Iowa.  To listen to that conversation follow this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.