Insight On Business the News Hour
Episodes
Tuesday May 19, 2015
Going Digital - Marketing a New Way
Tuesday May 19, 2015
Tuesday May 19, 2015
She's sort of "family". Trista Hageman is the Digital Marketing Director for the Des Moines Radio Group. What does that mean? Hold on because we cover lots of ground in a very short period of time. What is digital, how is it different than traditional advertising, how can you market (electronically) within a "digital fence" and what the heck does that mean anyway? Have a listen...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Thursday May 07, 2015
Scott Allen is One of the Best Radio Has to Offer
Thursday May 07, 2015
Thursday May 07, 2015
Scott
Allen, a 17 year veteran of radio broadcasting, is joining us to talk about his
selection as one of the best program directors in the Nation…yeah…the
BEST. He is responsible for Star 102.5 and More 104 both FM Stations in Des Moines. We’re talking about the business
of radio, what goes on behind the scenes, how programming and sales works together and more. From the Des Moines Radio Group, here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
Friday Apr 24, 2015
Mr. Radio - Ron Sorenson and KFMG
Friday Apr 24, 2015
Friday Apr 24, 2015
Back in the 1960's teenager Ron Sorenson began his radio career. He's still at it today. Sorenson is the General Manager of low-power radio station KFMG an eclectic, non-profit broadcast facility that has an interesting history and an uncertain future. He took us through the KFMG story as only Ron can. Here is that conversation:Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.
Tuesday Jan 20, 2015
WOI-TV5 - We Are Iowa with April Samp
Tuesday Jan 20, 2015
Tuesday Jan 20, 2015
Local television news and reporting are getting a make-over at WOI-TV5 with the branding slogan of "We Are Iowa". If you read between the lines you realize that the station has a bigger picture of television journalism than simply the news. April Samp is the News Director for WOI-TV5 and we had an extended conversation about the business of new, the direction the station is going, the marketing of news and what we can expect when it comes to covering "real people".Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.
Thursday Dec 11, 2014
Podcasting - The New Radio?
Thursday Dec 11, 2014
Thursday Dec 11, 2014
Back in 2007 we were "pioneers" when it came to podcasting and when we moved from our television broadcast on Webcast One Live to 1350 KRNT for our daily business radio broadcast we took the podcast idea with us. Why? Have a quick listen to the "new radio" that you get to experience on...your time. Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page
Tuesday Oct 07, 2014
Radio Advertising with Mary Sayre
Tuesday Oct 07, 2014
Tuesday Oct 07, 2014
We were grateful that our scheduled guest is just fine but in the closing moments of the day, because of business, he couldn't make the trip across town. So we went hunting for a "replacement guest" and found Mary Sayre a veteran radio marketing professional, and the liaison between our advertising agency and the Des Moines Radio Group. Mary came in and we talked radio, being "sold out" during the "political season", rankings and radio sales in general. Some valuable tips here about...radio: Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.
Monday Sep 22, 2014
Iowa Living Magazines with Jolene Goodman
Monday Sep 22, 2014
Monday Sep 22, 2014
You have all heard that, "Print is dead!". Not so fast. We invited Jolene Goodman from the Iowa Living Magazines to the studio to talk about how print is thriving in the specialty magazine world. In 2007 Iowa Living Magazines served one community now there are dozens. Here is our conversation: Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.
Friday Sep 12, 2014
What's New at WOI-TV5
Friday Sep 12, 2014
Friday Sep 12, 2014
When Nexstar purchased the ABC affiliate WOI-TV5 in Des Moines we knew television broadcasting in the Des Moines Metro was going to change. Recently the company named veteran broadcaster Jon Skorburg to head the transition. What does he have planned? What can viewers expect in the daily news and programming? We asked and Jon shared. Here is our conversation: Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.
Tuesday Aug 26, 2014
Crystal Sound Studios and Keith Brown
Tuesday Aug 26, 2014
Tuesday Aug 26, 2014
Anytime Keith Brown and I get together it's like "old home week". We've known each other and worked together for over 30 years. Keith owns Crystal Sound Studios, tucked into a residential area in Urbandale. When you listen to the jingles he's created you'll begin to get a sense of his talent and his deep interest in business. Here's Keith:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.
Thursday Aug 07, 2014
The Business of Politics with Mark Langgin
Thursday Aug 07, 2014
Thursday Aug 07, 2014
Have you ever wondered who crafts those messages that are used to sway voters or interest voters in politics or a cause? Mark Langgin is a principal with Groundswell Public Strategies, a Des Moines based business that does just that. What works, how to connect and why? We had that discussion. Enjoy.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.