Insight On Business the News Hour

The Business News Headlines 10 January 2022

Welcome back to another week of the business news headlines and stick around and click through for an interesting conversation about the world of print magazines. Think print is dead?  Not so fast. But, first the news and this is what we've got for you:

  • Two words troubled Wall Street;
  • Billions being spent to enlarge ports;
  • He says he uses a Tesla to mine for crypto;
  • Who's winning? Hybrids or EV's? We'll tell;
  • Some really HOT & SPICY food news;
  • The Wall Street Report;
  • The IRS has just warned us...

How many news stories have you heard or seen that tells us print is dying...or is dead? Plenty...right? But there are outliers especially if that print publication has a niche that consumers want. That is the story behind Little Village a magazine that's been around for twenty years in the Iowa City/Cedar Rapids, Iowa area and is now expanding into the Des Moines market. With me is publisher Genevieve Trainor and advertiser/entrepreneur Mike Draper from RayGun. To listen just click HERE! 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Little Village Story with Genevieve Trainor and Mike Draper

How many news stories have you heard or seen that tells us print is dying...or is dead? Plenty...right? But there are outliers especially if that print publication has a niche that consumers want. That is the story behind Little Village a magazine that's been around for twenty years in the Iowa City/Cedar Rapids, Iowa area and is now expanding into the Des Moines market. With me is publisher Genevieve Trainor and advertiser/entrepreneur Mike Draper from RayGun. Enjoy!

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Retain or Replace Your Customer - A Marketing Tip

Recently we did an interview with Basel Nassar the founder of Boss Nation, a collection of dog and cat food, treats and gear. During that conversation Nassar talked about relationships and how important those are when he is enlisting stores to carry his products. He said, "My marketing team wants me to spend thousands of dollars in social media outreach, and while that is important, I don't believe it is better than building solid personal relationships with the people who carry our brand."

He is so spot on.

That comment led me to this Marketing Tip and it's about building relationships with those who sell your product and those folks that buy your product. The bottom line is that we all, each of us, want to matter. We want to matter in our personal and our business lives. If we matter (or have a relationship) we are much more inclined to stay with a product or service and often for years.

That is true of startups and established businesses…but sometimes the bigger we get…the more distance we put between our business and our customers.

Click the player to listen to the entire story. It takes only five minutes but it could change how you think about your...customers...you know, the people who matter.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 

The Business News Headlines 4 November 2021

Hey, it's Friday Eve!  Thanks for clicking through for the business news headlines. Here's what we've got for you today:

  • Oh, those charging stations;
  • 1.4 billion people is a very attractive market;
  • He was ousted as the CEO of Papa Johns but...
  • You know that name...Meta...uh...there is a problem;
  • The Wall Street Report
  • Details of the vaccine mandate;
  • One company has now vaccinated 96% of their workers.

Those stories plus you'll meet Mary Tan from Whisker Media. She specializes in products for the dog and cat lovers among us. Here we talk about her work in journalism, how she made the switch to PR and what it really takes to be successful in promoting another company and some cat talk. Meet Mary Tan from Whisker Media! To listen to that conversation just click here. 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Pets and Public Relations with Mary Tan

When you take a product or service to market its always wise to turn to a professional who can help get your business noticed. Far too often entrepreneurs "think" they can handle their own public relations and it usually fails. Our guest today is a former television reporter that made the transition to public relations work...but not just any PR gig.  Mary Tan specializes in products for the dog and cat lovers among us. Here we talk about her work in journalism, how she made the switch to PR and what it really takes to be successful in promoting another company and some cat talk. Meet Mary Tan from Whisker Media!

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 
 

The Business News Headlines 3 November 2021

Early in the day nerves were a bit frayed as investors waited for the Fed to report from its two day meeting.  In the end...Wall Street hit more records.  Also, stick around for the interview with entrepreneur Basel Nassar from Boss Dog Brand...it's a great story about marketing and relationships for this growing pet food and product company based in Washington State.  But, first the news:

  • What moved Wall Street today;
  • Jeff Bezos buys part of an island;
  • Workers and a manager walk out...and what that means;
  • Roku has a problem going into the holiday season;
  • Truckers sitting idle rack up years of "wait time";
  • Thousands of counterfeit items on the Internet;
  • The Wall Street Report;
  • So, is it a "workers economy" as some suggest?

Those stories plus you'll meet Basel Nassar the founder behind Boss Dog and Boss Cat food, treats and gear. You'll learn about how this entrepreneur leveraged his Greek Yogurt business to create Boss Nation Brands. It's a great conversation and you can hear that right...here

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

From Our Way-Back Machine Meet Keith Howdy Brown & Crystal Sound

This conversation goes back to 2014 when Keith "Howdy" Brown visited our studios to chat it up about Crystal Sound Studios which is located in the Greater Des Moines, Iowa Metro. Here we chat it up about the use of jingles, who he's done work for and more. Then we "dug this up" for our Halloween Edition on News Talk 1540 KXEL this year. Enjoy...Keith is a real pro! 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 30 September 2021

Welcome to the final broadcast of September 2021 and we lead things off by wondering if the federal government was a business...would it be able to stay in business.  Let's go:

  • Pushing back the shutdown date
  • A lousy third quarter for equities;
  • Monetary punishment for the unvaccinated;
  • Customers flee this retail chain;
  • Obsessed with getting stuff...quickly;
  • Automakers due to have a rough future;
  • Macy's and Amazon are in court;
  • The Wall Street Report;
  • New unemployment numbers are in;
  • Social Media and your boss. Think about the "Mom Test".

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

You, Your Business, Your Message and Video with Nika Clark

Not long ago my guest was veteran broadcaster Jeff Greenfield who spoke about the power of the voice in radio and podcasting and how, when mixed with video, it creates an almost magical way to connect with consumers. Here is the link to that conversation.  Today we're visiting with Nika Clark a veteran photo journalist who now is the videographer for Tero International. Here we talk about the studio that is available for businesses to create stunning sales, marketing or explainer videos. In addition there are a host of services offered by Tero International from writing to training and more. 

Thanks for being here!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 3 September 2021

One word could describe this morning's Labor Department report on jobs created in august and we'll start our show with that story...and make sure you stick around for the fun stuff with Jeff Pitts as we chat it up about a host of things from People Magazine to Parade Magazine and...oh yeah..."Stuff to DO" in the Greater Des Moines Metro. But, first the news:

  • In a word the August Jobs Report was...
  • A muted day on Wall Street;
  • President Biden on the economy and Delta;
  • Elon Musk and Texas Politics;
  • Ghost Kitchens and Walmart in the news;
  • The IRS and emails;
  • Uber, Lyft and...Texas;
  • Barge Traffic, Harvest and Louisiana;
  • The Wall Street Report;
  • It's "The Great Wait" and it's expensive.

OK, then!  Time to enjoy "Stuff to DO" in the Greater Des Moines Metro as Jeff Pitts and I riff about a whole host of things. Sure we've got music, sports, swords, knights, farmers markets but you'll also get a dose of "famous people who we don't know" and the weird direction Parade Magazine took, favorite celebs and more.  To listen to all of that, just click here!

 

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