Insight On Business the News Hour

Keeping Your Customers Continually Infatuated - Gabor George Burt

March 20, 2018

Early this month Gabor George Burt, author and lecturer was in the Des Moines Metro to speak at CIWeek 2018. Gabor born in Budapest and educated in the United States and France came to speak on creating an experience that will keep consumers continually infatuated with your brand and…how they will turn that infatuation into becoming your brand warrior.

Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as being a leading expert on Blue Ocean Strategy. His book, Slingshot is about how you can re imagine your business and your life and re connect with your natural creativity to achieve success….  Here is our conversation.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.