A Name Change for the INS Family of Companies - Meet Ron Keller

This week the big announcement, that had been in the works for years, took place as the INS Family of Companies formally changed their name to Aureon. Why? Why would a company spend the time and money on such a big undertaking?  We asked Ron Keller the CEO of Aureon and he answered. 

Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

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