Insight On Business the News Hour

Small Business Marketing with Phil James

Welcome to a new segment for the Business News Hour that focuses on small business marketing tips. Each week our friend Phil James from Good Milkshake Digital will join us for a discussion about marketing your business by using, not only traditional tools but also social media. We get it, you've got limited time and resources so why not learn best practices right here. Today we talk about the changes to Facebook, why the company altered your feed, what that means for your business reach and what tools can you employ, right now, that will start to make a difference in customer engagement. Let's go!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The QR Code is Back - A Marketing Tip

The markets were closed on Martin Luther King Jr. Day so we cooked up this marketing tip for you and your business. It's all about the, nearly forgotten, QR Code and how it has new life now that Apple has gotten involved. A Marketing Tip from the Business News Hour: 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Video Impact on Business

Marketers are running, as fast as possible, to capture the move toward video for their business. Today we visited with Kyle Plummer the Director of Marketing for Tero International to talk about their dive into live YouTube shows, what goes into the creative and the steep learning curve. Here, too, is a link to the Your Invisible Toolbox Live YouTube page so you can subscribe. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Film Lounge and Iowa Public Television

For those of you who enjoy independent films we have a treat for you. Meet Chuck Czech the producer of The Film Lounge (#TheFilmLounge) two, one hour episodes that highlight art and experimental films produced by Iowans They will air on IPTV  on Sunday 12 February at 10pm and again on Sunday 19 February at 10pm.

The Film Lounge includes 13 shorts in a broad variety of film types and topics. From classic horror to political documentary it's a must see. There are two free scheduled public screenings as well. On Thursday 9 February at 7pm the free event is at the Fleur Cinema and Cafe in Des Moines and then on Saturday 11 February there is another screening at Palmer's' Pub also at 7pm at the Stoney Creek Hotel & Conference Centr in Sioux City. Here is the link to The Film Lounge from IPTV which also had major support from the Iowa Department of Cultural Affairs, Produce Iowa and the Iowa Arts Council.

 Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Elevate Media - Small Business Spotlight

In our Small Business Spotlight this week is Ethan Ellinger who is a senior at Valley West High School in West Des Moines. A love of remote controlled aircraft and video turned into his startup Elevate Media. Here is his story. We LOVE it when we find these gems to share with you.  Enjoy! 

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Barns and Video Marketing with Tom Laughlin

We connected with filmmaker Tom Laughlin several years ago when he was working on the first season of American Barn Stories and, in that work, touched on a story about a barn in West Des Moines. Tom has a production company, Kovia, in Wisconsin a "one man band" that puts together powerful stories for television and for private use. We talked a bit about that and his new project of helping counties tell their story. Here, on our Newsmaker Line is Tom Laughlin: 


Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 
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The 48 Hour Film Project is Coming to Des Moines!

The 48 Hour Film Project (July 24-26) is a creative explosion for film-makers. In charge of this project is Samuel Pace-Tuomi whom we asked to give us a flavor of what the project is, how many teams compete, where they go from here and what can the entire event mean to not only the people taking part in the project but the community as well. 


Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
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Personal Histories with David Furneaux

Our Small Business Wednesday focus is on David Furneaux who has a passion for history and helping individuals share their story. Furneaux History and Video is a business he formed several years ago to do just that. What's involved and how he works...we wanted to know so, we asked.


Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
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Iowa Films, Fairfield Theater and More with Kristian Day

It's been several months since Kristian Day came by the News Hour. Since then his theater in Fairfield has opened, he's busy shooting television programs and has an eye to more films coming from Iowa.  Here is our wide ranging conversation about his craft:


Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.
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The 48 Hour Film Project Des Moines with Samuel Pace-Tuomi

It's an international project and this year The 48 Hour Film Project - Des Moines celebrates it's 10th year.  We visited with Samuel Pace-Tuomi, the Des Moines Event Producer, to learn more about the event and how the public could enjoy more from a very creative group of film-makers.


Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.
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